Apple: Color Shifting, OLED Burn-in “Normal” on iPhone X

Megalith

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Apple has shared a new support document explaining how OLED displays work, stating that it is normal to see some screen burn-in over time and shifts in color when looking at the iPhone display off-angle. From the comments section: it’s funny that they waited until after launch day sales were racked up before they tell told anyone this.

According to Apple, when you look at an OLED display from a side angle, you may see shifts in color and hue, something that's a "characteristic of OLED" and "normal behavior." They also say that with extended long-term use, OLED displays can show "slight visual changes," which is also considered normal. The iPhone X has been engineered to be the "best in industry" at reducing burn-in effects, but Apple's support document suggests burn-in is still a problem that some users could potentially see over time.
 

gulguran

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Apple has shared a new support document explaining how OLED displays work, stating that it is normal to see some screen burn-in over time and shifts in color when looking at the iPhone display off-angle. From the comments section: it’s funny that they waited until after launch day sales were racked up before they tell told anyone this.

According to Apple, when you look at an OLED display from a side angle, you may see shifts in color and hue, something that's a "characteristic of OLED" and "normal behavior." They also say that with extended long-term use, OLED displays can show "slight visual changes," which is also considered normal. The iPhone X has been engineered to be the "best in industry" at reducing burn-in effects, but Apple's support document suggests burn-in is still a problem that some users could potentially see over time.

I have had a note 5 and I thought it was OLED no? Here is what I read, that using waze for a couple hours a day with an OLED phone = burn in nightmare. I never had this issue, this is alarming and worrying for me. Is this really true? Why has it not happened with my Note 5? is AMOLED different?

Thanks
 

blandead

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Amoled can still suffer same issues, but maybe the higher refresh rate keeps images from being retained as often

It's not normal to see actual burn in though it can happen. Usually the color and brightness lessen after a while
 

-Strelok-

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Ok, since I know this thread will devolve into nonsense “screw Apple” again, this is just to cover their asses in case something happens. I.E after 3 years there’s some slight burn in or color degradation. They aren’t saying every screen is going to have this after a few minutes like the Pixel 2 XL. These screens will be about the same as the Note 8 screens in terms of burn in/degradation, so unless those are having issues, it will be fine.
 

jfreund

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Huh. I've had Galaxy S 2 through 6, and now a Nexus 6P for about 2 years. No signs of any of those defects.
 

Lateralus

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Once again, Apple just copies from Android.

Dude, c'mon. So they should just stick with an inferior display technology purely to avoid looking like copycats?

This is done across industries all the time. Not everyone can or wants to be first with every innovation or feature change. It's not unusual for others to follow. Kind of like how many Android phones are "copying" Apple by ditching the headphone jack.
 

ceraf

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I guess this just means in the future I shouldn't buy a second hand or demo unit iPhone X (or any OLED screen phone) without checking for burn-in.
 

Hagrid

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I have had a note 5 and I thought it was OLED no? Here is what I read, that using waze for a couple hours a day with an OLED phone = burn in nightmare. I never had this issue, this is alarming and worrying for me. Is this really true? Why has it not happened with my Note 5? is AMOLED different?

Thanks
I am wondering the same. The Note 5 is AMOLED. I do not know the major or minor differences between that and OLED. I have not experienced any screen problems yet. Then it's only 2 years old.
 

JosiahBradley

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Typing this using an OLED display and I don't see any severe color shifting at extreme angles like say a TN panel. Also I use my phone a lot and no burn in so far. Guess my 350$ phone isn't normal...
 

GameLifter

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I've noticed the color shifting when viewing the phone at more extreme angles but all displays do this to a degree so I didn't think much of it. When I heard about the same issue on the Pixel 2 I didn't think much of it either. As for image retention/burn-in, I haven't noticed it on my phone yet. Sure, I haven't had it for very long but I noticed image retention on my LG OLED during the setup process with some of the menus and graphics right when I got it. Of course it went away and I haven't got anything to permanently burn-in on my LG OLED yet and I don't think I will but my point is that image retention and permanent burn-in is a possibility on all OLED displays.
 

Semantics

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If they put in so much effort to reduce it, the how can you say it's normal? They're just trying to define what normal is.
Normal operation isn't desired operation, it's fundamentally how it works so normal it's just not a desirable end product
 

Derfman

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I have had a note 5 and I thought it was OLED no? Here is what I read, that using waze for a couple hours a day with an OLED phone = burn in nightmare. I never had this issue, this is alarming and worrying for me. Is this really true? Why has it not happened with my Note 5? is AMOLED different?

Thanks

It must be a rare occurance, I had my Note 5 from launch till January of this year no problems at all. With using Waze for hours on end and other static functions, no burn in. Same with prior Samsung phones and my Note 8 shows no signs of any burn in or image retention at all.

Correct me if I'm wrong but isn't Samsung the primary if not the only supplier of OLED screens for Apple's iPhone X?

I think this is Apple covering their ass, they're not manufacturing these screens themselves so they don't are paying a lot more for these screens than Samsung is obviously paying to make them. So if any have any defects like screen burn in they are most likely avoiding having the replace the screens in such circumstances.
 

Trimlock

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oh noes spin against an apple device!

Next thing you'll know they also killed JFK!
 

N4CR

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8 also has oled. Family member loves leaving their screen on all the time be interesting to see how long it lasts. Have warned them.
Look at any sgs model with oled on Google and you'll see reports, even the s8.
 

braamer

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8 also has oled. Family member loves leaving their screen on all the time be interesting to see how long it lasts. Have warned them.
Look at any sgs model with oled on Google and you'll see reports, even the s8.
This is incorrect. The 8 has IPS screens.
 

BloodyIron

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Colour shift, yeah that's just part of display tech.

Burn in? In this day and age? Fuck you Apple. This is a $1,000 phone and you think Burn-In is acceptable. This isn't the fucking 1980's any more dipshits.
 

refraxion

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Colour shift, yeah that's just part of display tech.

Burn in? In this day and age? Fuck you Apple. This is a $1,000 phone and you think Burn-In is acceptable. This isn't the fucking 1980's any more dipshits.

Tell that to Samsung.
 

Abhaxus

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My note 4 had mild burn in from using navigation constantly, due to the brightness of the screen in day time. I haven't had any problems with my S7 so I assume Samsung has incorporated some pixel shift or brightness limiting. If apple has done the same it will take some serious work for burn in to be an issue, but of course it's possible.
 

auntjemima

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Huh. I've had Galaxy S 2 through 6, and now a Nexus 6P for about 2 years. No signs of any of those defects.

Two years in and my 6p is still my favourite phone ever. I don't imagine I'll need an upgrade for another two years. A phone that last 4 years is pretty unheard of. Good for me.

/olebackslap
 

Trimlock

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OLED? I had a Lenovo Thinkpad with an IPS display that got burn in. You can get screwed anywhere, it seems.
Burn in can happen with any display, but it is amusing there are people who read anything about Apple and assume the sky is falling.
 

focbde

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My S8+ shows absolutely no signs of burn-in... neither does my girlfriend's S7 Edge...

So if it's not a case of OLED always suffering ftom burn-in... what are the conditions that cause it?
 

Trimlock

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We
My S8+ shows absolutely no signs of burn-in... neither does my girlfriend's S7 Edge...

So if it's not a case of OLED always suffering ftom burn-in... what are the conditions that cause it?

Static images, level of brightness, red hues.
 

viper1152012

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Wait wait wait... Its a feature right...like saving yur most favorite screens on the screen always so you never have to leave it.....

Oh well. My lg screen looks nicer than the samsung one anyhow.... I mean
 

Stimpy88

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Well, Samsung makes the screen for the iPhone X, so I guess anything can happen. Shame the Samsung lovers of this forum didn’t realise that before posting the usual mindless anti-Apple drivel.

Also, Apples advisory regarding OLED is completely true of all OLED screens since the tech was invented. Anyone with a brain knows that the organic element of OLED breaks down over time, and usage. This is also the reason Apple only run the panel at 50% power output, as this helps greatly in combating the problem of blue degradation as well as limiting to the possibility of burn in. This decision was also met with wide-scale derision in this forum.
 
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cyberguyz

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I've been using Samsung phones since the Galaxy S2. Every single one of them had an oled screen. Never had a problem with burn in. If Apple has a problem with it, they are doing oled wrong.
 

Stimpy88

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I've been using Samsung phones since the Galaxy S2. Every single one of them had an oled screen. Never had a problem with burn in. If Apple has a problem with it, they are doing oled wrong.

What part of “Samsung makes the screen in the iPhone X” do you not understand?
 

NIZMOZ

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I've been using Samsung phones since the Galaxy S2. Every single one of them had an oled screen. Never had a problem with burn in. If Apple has a problem with it, they are doing oled wrong.

Samsung phones have issues with burn in still. Friends S7 Edge has severe burn in, but my s7 edge doesn't. The only thing different is I keep mine half brightness or lower and he uses his at least 3/4 brightness. OLED tech is still not there to prevent burn-in. Just like Plasmas.
 
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