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The sheer scale of the revenue is astounding and some of the comparisons are extremely impressive. The revenue of Apple's App Store rose from $20B in 2016 to $26.5B in 2017. To put that kind of revenue into perspective, which I suggest us mere mortals will have a hard time doing, the App Store is moving more money than McDonald's, and the App Store eclipses the music industry on a global scale, and is primed to overtake global box office revenues of the film industry this year. The author goes on to state that when you look economic activity for the entire iOS economy coupled together with hardware sales, the revenues likely exceeded $380B in 2017. Guess Apple Park does not seem so expensive now.
By weight of users and their propensity to engage, iOS enables about 50% to 60% of mobile economic activity.
By weight of users and their propensity to engage, iOS enables about 50% to 60% of mobile economic activity.
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