AceGoober
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- Jun 25, 2003
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VentureBeat is reporting Anzu.io has raised $6.5 million for its 'programmatic in-game advertising technology'. Anzo.io states:
I personally haven't an issue with in-game advertising as long as it is relevant to the game world.
Hypothetical example: If there are advertisements in Cyberpunk 2077, will I be able to see the product in various metropolitan stores (static or otherwise) and denizens using the advertised product throughout the city? Or will it be another one of those ads which has no relevancy to the time period of the game world itself?
My concerns are:
1. How will the game developers fit such ads into their game world without reducing and/or breaking immersion?
2. How will developers working in conjunction with Anzu.io prevent nefarious intentioned ads from infiltrating game's systems to siphon personal data?
Security is my biggest concern though implementing an ad which has no relevancy is also of concern since I like to have the fullest, immersive experience as possible (hence no fast travel in Fallout or Elder Scrolls games).
Edit: corrected company name (Anzu.io)
Anzu.io said:"... to make sure the ads are displayed in a brand-safe and fraud-free environment."
I personally haven't an issue with in-game advertising as long as it is relevant to the game world.
Hypothetical example: If there are advertisements in Cyberpunk 2077, will I be able to see the product in various metropolitan stores (static or otherwise) and denizens using the advertised product throughout the city? Or will it be another one of those ads which has no relevancy to the time period of the game world itself?
My concerns are:
1. How will the game developers fit such ads into their game world without reducing and/or breaking immersion?
2. How will developers working in conjunction with Anzu.io prevent nefarious intentioned ads from infiltrating game's systems to siphon personal data?
Security is my biggest concern though implementing an ad which has no relevancy is also of concern since I like to have the fullest, immersive experience as possible (hence no fast travel in Fallout or Elder Scrolls games).
Edit: corrected company name (Anzu.io)
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