Seriously who are they expecting to buy this card vs Pascal?
people with a serious itch to upgrade i guess.
with current games, a ~$200 card does 1080p very well and a ~$600 card does not do 4k very well. you can do 1080p cheaply and easily these days.
so for 4k, you use 2x ~$600 GPUs in SLI/CFX or on a single PCB? no thanks. you dont get 2x the performance of one GPU, you have to rely on driver profiles (and in 2015, AMD went something like 4+ months without a driver update), there's a much greater chance of bugs/microstutter/frametime variance, FPS deltas tend to be much greater, etc.
might as well just wait for pascal if youre looking for a big upgrade. you'll get HBM2 + who knows what else.
i just want a single card that can do 4k with a little AA thrown on top. enough power to do 4k + ~2xMSAA + SMAA + moderate TSAA. man, even 8k aint enough to remove jaggies on its own