AMD's Former Product Marketing Director Joins Intel's Graphics Division

Discussion in 'HardForum Tech News' started by AlphaAtlas, Oct 30, 2018.

  1. AlphaAtlas

    AlphaAtlas [H]ard|Gawd Staff Member

    Messages:
    1,713
    Joined:
    Mar 3, 2018
    On his Twitter page, former AMD employee Darren McPhee announced that he is joining Intel's new graphics team. OC3D was one of the first sites to spot the Tweet, and they say that McPhee "worked for ATI Technologies between 2003 until AMD acquired the company in 2007. After the acquisition, McPhee worked for AMD until October 2015, after which he worked for DM17 Marketing Solutions and BlueCat." Darren McPhee will presumably be working with former AMD employees Raja Koduri and Chris Hook, and Intel also hired Jim Keller earlier this year.

    During his time at AMD, McPhee was presumably responsible for some remarkable marketing campaigns, like the "Fixer" video here.

    After a few years away from the graphics industry, happy to be back and part of the intel team!
     
    Last edited: Oct 30, 2018
    dragonstongue likes this.
  2. dragonstongue

    dragonstongue 2[H]4U

    Messages:
    3,149
    Joined:
    Nov 18, 2008
    I like SOME of the marketing he "presumably" was responsible for, but alas there was a great deal of marketing AMD had done in the years he was part of the team that was absurd...love AMD and Radeon in general, and I like the quip about "imaginary cache, they say they have the most advanced architecture, for games made in 2010 absolutely spot on observation"

    Now you could say (in my opinion you should be) advanced way of tricking people into thinking they are getting what they paid for instead of what they should be getting (not sure how exactly to word that) if all you are after is a very fast vehicle with a half trunk and small tank, yes, they (Nv) are more advanced, for everyone else, Radeon is the better choice.

    AMD has pretty much always been "forward looking" in the way they build cpu-gpu and the like, of course they do not always succeed, but very seldom have they sat on their backside and do nothing (including putting things into motion to "share" stuff with the community that main competitors refuse to embrace because AMD did it).

    looking forward to what AMD does for 4Q18 and 2019, here is hoping analyst stop being douches and fairly value AMD for what they have done in the last 2+ years and not base what they are doing/have done in comparison to what others are doing/have done....base them on their own merits nothing more ^.^
     
    AlphaAtlas likes this.
  3. Rahh

    Rahh [H]ard|Gawd

    Messages:
    1,607
    Joined:
    Jan 14, 2005
    This guy hardly did anything from the looks of it. Man, I'm in the wrong career!
     
    tetris42 likes this.
  4. Oldmodder

    Oldmodder Gawd

    Messages:
    707
    Joined:
    Aug 24, 2018
    Better if Intel went dutch with AMD on the grafix, then they could share GFX and have each their own CPU's.

    As it is now i feel like Intel try to reinvent the wheel.
     
  5. DNMock

    DNMock Limp Gawd

    Messages:
    399
    Joined:
    Apr 16, 2015
    Well, if no one tried to reinvent the wheel, we would have never gotten tires.
     
    tungt88 and cageymaru like this.
  6. rageFIST

    rageFIST [H]Lite

    Messages:
    97
    Joined:
    Mar 16, 2006
  7. sirmonkey1985

    sirmonkey1985 [H]ard|DCer of the Month - July 2010

    Messages:
    21,510
    Joined:
    Sep 13, 2008
    that's not reinventing that's just taking what we already had and improving on the design based on specific use cases.

    as far as oldmodders post they already have.. AMD licensed a bunch of their graphic technology to intel. but intel's more interested in the deep learning/AI market.. trying to compete against nvidia and AMD in the consumer market wouldn't even be profitable after licensing fees.
     
  8. Lakados

    Lakados [H]ard|Gawd

    Messages:
    1,662
    Joined:
    Feb 3, 2014
    I have never seen any AMD marketing that I can recall from the last decade..... So I am not sure what this guy actually does but I don't feel he does it very well.
     
    Rahh and mbelue like this.
  9. fs123

    fs123 Limp Gawd

    Messages:
    132
    Joined:
    Jun 26, 2010
    Good thing he's left. Maybe now AMD can actually get some real marketing done.
     
    Rahh likes this.
  10. DNMock

    DNMock Limp Gawd

    Messages:
    399
    Joined:
    Apr 16, 2015
    Marketing would include pitching their product to businesses and for commercial distribution as well, would it not? Like someone had to go to Microsoft and Sony and pitch their product and explain why they should use their hardware instead of Nvidia/Intel or whatever and why company X should use AMD products in their servers.

    I'm actually asking, I have no idea personally.
     
    Lakados likes this.
  11. Imhotep

    Imhotep Gawd

    Messages:
    776
    Joined:
    Feb 12, 2014
    Xeon was great. So was coal. :D nvm "AMD graphics product marketing director"
     
    Last edited: Oct 30, 2018
  12. sirmonkey1985

    sirmonkey1985 [H]ard|DCer of the Month - July 2010

    Messages:
    21,510
    Joined:
    Sep 13, 2008
    you do realize he hasn't been an AMD employee since 2015 right? AMD's never really been a marketing power house.. about the most they ever really did was some random super bowl ad's and maybe some world series ad's.

    there were a few radeon adverts before AMD decided to finally kill off the ATi brand then there was nothing. back before AMD bought ATi there were a lot more product ad's.
     
  13. lostin3d

    lostin3d [H]ard|Gawd

    Messages:
    2,038
    Joined:
    Oct 13, 2016
  14. Astral Abyss

    Astral Abyss 2[H]4U

    Messages:
    2,660
    Joined:
    Jun 15, 2004
    Has Intel picked up anyone for their graphics team that can actually DO anything?
     
  15. Rahh

    Rahh [H]ard|Gawd

    Messages:
    1,607
    Joined:
    Jan 14, 2005
    Intel already has much better marketing campaigns than what this guy can add. He must know someone...