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Industry sources have predicted that AMD’s global desktop processor market share could rebound to 30% in the fourth quarter, but numbers from Mercury Research suggest otherwise: AMD’s desktop share grew to 12.3% in 2Q18, and while that’s a steady increase from previous quarters, it’s a far cry from September’s prediction. “AMD's volumes would need to either be 250 percent higher in the quarter than they were last year, or Intel's shipments would need to decline 65 percent.”
McCarron's statements are telling. In order to reach 30 percent share, either AMD would have to more than triple its year-on-year volume, or Intel shipments would have to decline 65 percent in a very short amount of time. But the market is fluid. According to Intel, its shortage of 14nm processors comes courtesy of record demand, but the general consensus is that the 10nm delay has wreaked havoc on Intel's production scheduling.
McCarron's statements are telling. In order to reach 30 percent share, either AMD would have to more than triple its year-on-year volume, or Intel shipments would have to decline 65 percent in a very short amount of time. But the market is fluid. According to Intel, its shortage of 14nm processors comes courtesy of record demand, but the general consensus is that the 10nm delay has wreaked havoc on Intel's production scheduling.