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AMD to launch 390x in June @ Computex

looncraz said:
You don't seem to understand business at all, allow me to enlighten you a little.

A business cares not one bit about their market share in terms of sales. They care about profit, profit, profit.

Sure, if they dropped the bottom out on the prices for the 290x et. al. they would get a surge in sales, but they would make less profit per sale, enough to destroy their margin. They have to get as much money as they can, while they can. Market share be damned.
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That was kinda the operating strategy of Sun Microsystems for awhile there. Just before they woke up and realized there was a noose around their necks and the stool they were standing on was down to its last leg.

Market share is interesting because if a company has low market share because it sells its brand as some kind of exclusive, expensive, "i'm better than you" aura (BMW, Apple, etc.), then they make a killing on profit margins.

But that's not AMD. AMD is like the restaurant that has cheap food and everytime you go in there, you notice the place is empty. People don't like to go to empty restaurants. They think there's something wrong with the joint. They want to go where everyone else is going.
 
jwcalla said:
But that's not AMD. AMD is like the restaurant that has cheap food and everytime you go in there, you notice the place is empty. People don't like to go to empty restaurants. They think there's something wrong with the joint. They want to go where everyone else is going.
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In my town, there's a little restaurant off a side street. It's an ugly looking shack, covered in vines and overgrowth, looks terrible. But on the inside... One of the nicest restaurants I've been in. Good food, good prices, good service. It's amazing. It's even got a shitty name, The Rusty Duck. Doesn't get a lot of customers, but the people who know how great of a place it is are loyal customers.

That's kinda what AMD is. But uhh, lately AMD's got some rat shit in their food. Also, I ordered the damn steak 6 months ago and I'm still waiting here with my knife and fork. Hello...?!
 
Theres a place like that in my city too.

Called Casa Romero.

The front door is in a dark alley literally right next to a dumpster.

But as soon as you walk in, its gorgeous. Fantasic food (Mexico city style seafood) and exceptional service.
 
Top card? I couldn't give a fig.

I run 3 rigs: one nvidia, one amd, one alternates. That's my usual split. My budget is $300. $400 is doable, but it needs to be worth it. $250 is preferable. My displays are 1080p or 1920x1200 (multi-screen).

Price and performance.
 
Rauelius said:
What AMD is doing is waiting to clear out stock, but they are doing it in the stupidest way. The prices have to be corrected to maximize their position in the market. A $350 R9-290x is pretty easy to pass up compared to a $350 GTX970, but if that R9-290x was $230 or $250 it would bring a lot more customers in....
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Tri-X 290 for $239.99 : http://www.newegg.com/Product/Produ...0446076&PID=6159430&SID=i77fhxbc5k01045l00053

Would have loved to get two of those, but it was hard to pass on my unlocked XFX 290 DDs at ~$180/piece :D
 
TaintedSquirrel said:
That's kinda what AMD is. But uhh, lately AMD's got some rat shit in their food. Also, I ordered the damn steak 6 months ago and I'm still waiting here with my knife and fork. Hello...?!
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Also several of my favorite dishes from this places taste bland and off compared to the big chain restaurant down the street. The manager claims the competition paid their supplier under the table to exclusively sell them the special herbs and seasonings that gives these specific dishes the mouth water flavor everyone craves, forcing them to use a generic brand instead that doesn't quite taste the same resulting in a bland flavor according to reviewers, but reassures me that this is reflected in the price and that I'm receiving a much better value. On top of that he will comp me 3 free Budweisers for my loyalty while the other place is only known to comp a single Heineken, it doesn't matter that the Budweisers are past their expatriation date because 3 is obviously better than 1.

By the end of my meal I'm feeling full, but not completely satisfied. As I'm walking towards the garbage with my tray in hand to dispose of the trash I notice the place is severely understaffed unlike the chain which has full table service. This is when I overhear the manager offering a new customer table service if he purchases one of their new high priced meals but vaguely promises me this will eventually trickle down to the rest of their lower price meals and longtime customers, it doesn't matter that the competition has made this service available to all their customers new and old alike for close to a year now :(

.....and VSR still isn't available for the the one generation old 7900 series cards, nor the current gen rebranded twins R9 280 and R9 280X while the other side has had DSR support from the gtx 465 and up for how long now. Then they delay the new cards because the old line was over produced and isn't selling, well no shit sherlock, whos gonna buy an eol card that doesnt even offer basic features that should be standard across the entire line by now.
 
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390X will now feature 8gb of memory?!?!!

It's fudzilla (who hates AMD) so take it with a grain of salt.

http://fudzilla.com/news/graphics/37258-fiji-radeon-390x-comes-with-8gb

"The decision to go for an 8GB Fiji rather than the planned 4GB version was in part attributed by Nvidia’s Titan X 12GB card announcement. This is just the first part of the story. One of the main reason is that the card is expected to perform so well in 4K gaming, that the 4GB frame buffer could impose a serious limitation."
 
The reason they are saying that is because the type of memory only comes in 4 or 8 gb for a 512bit bus. doesn't matter if they are fans or not for AMD. Just blows my mind why some of you people even post the comments you guys do, not frontal lobe? Come one guys think about what you guys are posting.
 
razor1 said:
The reason they are saying that is because the type of memory only comes in 4 or 8 gb for a 512bit bus. doesn't matter if they are fans or not for AMD.
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No but Fudzilla isn't the type of website to have positive AMD news.

The fact that AMD is rethinking how much memory is needed on the 390x means they are listening to people who are complaining about only having 4gb.
 
And possibly that 390x isn't even in production yet, that is not some decision you can easily make after the designs have been passed to the manufacturing...

But yes, that is also a good thing, 8GB may never be needed, but better have it and not need it, than not having it and want it, VRAM is something you can't simply 'upgrade' without replacing the card.

390x, Soon freesync, the only thing AMD is missing is probably actual proper driver support. Once it has that...
 
chenw said:
And possibly that 390x isn't even in production yet, that is not some decision you can easily make after the designs have been passed to the manufacturing...

But yes, that is also a good thing, 8GB may never be needed, but better have it and not need it, than not having it and want it, VRAM is something you can't simply 'upgrade' without replacing the card.

390x, Soon freesync, the only thing AMD is missing is probably actual proper driver support. Once it has that...
Click to expand...

the 390x is in production, they showed it at GDC recently. I have no idea how hard it would be to put 8gb HBM now.

Or AMD could be doing what I mentioned a couple of days ago. Release 4gb models now, and 8gb models later.
 
DASHlT said:
No but Fudzilla isn't the type of website to have positive AMD news.

The fact that AMD is rethinking how much memory is needed on the 390x means they are listening to people who are complaining about only having 4gb.
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Well what has the positive news been for the x2x0 series, losing butt loads of marketshare, excessive power usage, older technology. Come on, since the introduction of the 980 series, there has been no good news for the x2x0, and AMD.
 
razor1 said:
Well what has the positive news been for the x2x0 series, losing butt loads of marketshare, excessive power usage, older technology. Come on, since the introduction of the 980 series, there has been no good news for the x2x0.
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The price reduction is about it. AMD was horrible when they released crappy reference coolers on the 290's. Then expected everyone to wait 1-3 months for AIB partners to release good coolers.

Power sucks of course, but so did the 480/580 GTX's as well and people still bought those like crazy.

If anyone is to blame it is AMD and its idea of having crappy coolers.....Maybe it explains why they fired alot of the marketing team recently.

The ONLY good thing about the 290 series is the 295x2. It really is 1 badass card that stays cool, and actually beats any single slot card out there. And for only $100 more then 1 980 GTX.
 
yeah price reduction was/is always good, I agree.

But making those crappy coolers gave AMD a few bucks to do the price reduction. Can't have one without the other. The unfortunate thing is the price reduction actually hurt them more. The loss of marketshare + the loss of margins. Double wammy, the price reduction didn't help AMD as much as they thought it would did help a few consumers.

The 295x2 still think the amount of power it uses is ridiculous, but that's just me, more of a anything more then 1000 watt power supply is crazy in my mind.
 
razor1 said:
yeah price reduction was/is always good, I agree.

But making those crappy coolers gave AMD a few bucks to do the price reduction. Can't have one without the other. The unfortunate thing is the price reduction actually hurt them more. The loss of marketshare + the loss of margins. Double wammy, the price reduction didn't help AMD as much as they thought it would did help a few consumers.

The 295x2 still think the amount of power it uses is ridiculous, but that's just me, more of a anything more then 1000 watt power supply is crazy in my mind.
Click to expand...

Yea, but to some people power doesn't matter. I mean if you had a 480/580 GTX then you had to have a beefy PSU and didn't give a shit about power, just performance (like myself its price/performance which is #1 to me, which is why i picked up a 970 GTX).

Either way, AMD HAS to hit a home run with the 300 series.
 
That is what is concerning it has to be a home run, if they had a product ready to compete with the 980 series, in performance and price (of course this means, it might be performing well enough and has to be viable manufacturing wise), I think we would have seen something more then what they have been doing. If one of those in missing it could explain the delays.
 
razor1 said:
That is what is concerning it has to be a home run, if they had a product ready to compete with the 980 series, in performance and price (of course this means, it might be performing well enough and has to be viable manufacturing wise), I think we would have seen something more then what they have been doing. If one of those in missing it could explain the delays.
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Well as of right now. AMD has been tight lipped about anything 300 series. Most of the news is rumors.

The only thing we know is. It will have CLC AIO cooler on one of the cards (we assume 390/390x). It will have HBM memory which helps in memory bandwidth, and power consumption.

Other then that, most of it has been rumors....

Grand Slam is what they need to hit. No rebadged 290/290x or 280x/7970's. They need new hardware from the ground up.
 
AIO CLC is also a rumor. Someone tweeted a PIC of a CLC shroud back in november. Thats all we know.

Personally, i dont see them using one, it will tick off a farily large portion of that segment and give the impression its a power hog.

If the rumor of 300watt TDP is correct, there is no reason not use use air.

The vapor-x cooler is rated at 325watts.
 
The Mac said:
AIO CLC is also a rumor.

Personally, i dont see them using one, it will tick off a farily large portion of that segment and give the impression its a power hog.
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That is not a rumor. Asetek sold a huge amount of units of CLC to AMD. And the heatsink leak as been shown on the nets for months.

This was all done AFTER the 295x2 was released.
 
again, still a rumor. Nothing has been confirmed.

Asustek did sell a large number of units to amd (based on potentially shady shipping manifests), however, we dont know if those were CLC units, as they also make air coolers.

There was a rumor a few months ago that AMD was reviewing several possible cooling solutions, and that leaked CLC pic was one of a handful being reviewed.

Until AMD says "Here it is" and holds it up, its all rumor.
 
The Mac said:
again, still a rumor. Nothing has been confirmed.

Asustek did sell a large number of units to amd, however, we dont know if those were CLC units, as they also make air coolers.

There was a rumor a few months ago that AMD was reviewing several possible cooling solutions, and that leaked CLC pic was one of a handful being reviewed.
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The announcement specifically mentioned CLC for graphics unit.

Well It's either Nvidia or AMD who bought the units (AMD) for graphics units. Again this was after the 295x2 was released. It also mentioned to start the shipping of the units to start in Q1 2015.....Well Nvidia is using it for the Titan X, so it might be matrox?
 
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yes, we all know about it,

but again, the units were not nessisarily CLC units. They also make air coolers.
 
The Mac said:
yes, we all know about it,

but again, the units were not nessisarily CLC units. They also make air coolers.
Click to expand...

I guess you never read the announcement?

Here is word for word what they say. NO MENTION of air coolers only liquid.

"Asetek® today announced that it has secured a design win with an undisclosed OEM customer for a ************graphics liquid cooling product***************. The ambitious project is forecasted by the customer to result in 2 – 4 million dollars of revenue. Shipping is scheduled to begin in the first half of 2015. The design win continues Asetek’s success in the growing ************graphics liquid cooling market.**************"
 
could be anybody really.

It could even be a new NZXT Kraken design with an included CLC.

Again, no confirmation of anything.

I was referring however to the leaked shipping manifest that showed asustek units shipping to india back in january.
 
The Mac said:
could be anybody really.

It could even be a new NZXT Kraken design with an included CLC.

Again, no confirmation of anything.
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/facepalm

I guess we never made it to the moon either. O well can't help everyone on the planet I guess.
 
for the love of pete man,

WE HAVE NOT SEEN THE 390X

NO ONE KNOWS.

ITS ALL STILL RUMOR.
 
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Interesting new rumor about AMD also looking at releasing an 8GB HBM version using eight 8Gbit chips.
 
fudzilla isnt exactly trustworthy...they are flat out wrong A LOT.

lol

that having been said, they would have to completely redesign the interposer to add 4 addition 8Gb stacks, as well as the manufacturing of the new interposers and replacement on the current stock built up.

Do they have time to do so before the june release?

somehow i doubt it.

My guess is they will release the original 4GB version, and then an 8GB version a couple months later.
 
yes.

the interposer has to be redesigned to allow 8 stacks for 8GB rather than 4 stacks for 4GB as well as the added costs of the addtional 4 cubes themselves.

Not sure what the wholesale cost on a single cube is, but i doubt its cheap.
 
TaintedSquirrel said:
Wouldn't 4 -> 8 GB be much more expensive?
I assume HBM implementation costs more.
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It's a good question. As of right now I am not sure how AMD could switch to 8gb right away? I think it will release 8gb later on.

Although I was under the assumption that with HBM all you had to do was stack the memory? So 8gb would mean 1tb of bandwidth? Of course I could be wrong on how HBM memory stacking more then 4 layers of memory....

Anyway I guess we will find out. I still find it odd that Fudzilla would "leak" good news for AMD? i find that odd.
 
yup it would effectively double the bandwidth. form 512 to 1024

2.5D (what the interposer method is called) is stuck with 4 layers per cube at the moment.

So 4 layers of 2Gb=1GB max per cube. 4 cubes=4GB. In order to get 8GB, you need 8 Cubes on the interposer.

supposedly the next gen will up the stacks to 8 layers, and increase the density of each layer to 4Gb.
 
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DASHlT said:
I guess you never read the announcement?

Here is word for word what they say. NO MENTION of air coolers only liquid.

"Asetek® today announced that it has secured a design win with an undisclosed OEM customer for a ************graphics liquid cooling product***************. The ambitious project is forecasted by the customer to result in 2 – 4 million dollars of revenue. Shipping is scheduled to begin in the first half of 2015. The design win continues Asetek’s success in the growing ************graphics liquid cooling market.**************"
Click to expand...

http://asetek.com/press-room/news/2015/asetek-selected-for-$35m-usd-project-for-two-major-california-data-centers.aspx

http://asetek.com/press-room/news/2015/asetek-announces-global-oem-purchase-agreement-with-fujitsu.aspx
 
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