AMD Says DX10 Will Not Take Off Until 2H 2007

Discussion in 'HardForum Tech News' started by HardOCP News, Dec 22, 2006.

  1. HardOCP News

    HardOCP News [H] News

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    According to this article at DigiTimes, AMD is speculating that demand for DirectX 10 compliant video cards will not take off until the second half of 2007.

     
  2. Lamont Cranston

    Lamont Cranston Gawd

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    I suppose this makes sense as it is hard to make games DX10 ready when it is still a very new product......Im ready and waiting for Crysis
     
  3. MartinX

    MartinX One Hour Martinizing While You Wait

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    Honestly, I think it may even be longer than that.

    I guess it depends on your definition of "Take Off".

    This one is the most expensive DX yet, and there will a reluctance to commit on both the consumer side, because of cost, and the developer side, because of the limited user base generated by the cost (a sort of vicious circle type dealie).

    Bearing in mind also that this all depends on an OS that hasn't been released yet.

    It takes a serious leap of faith to commit the kind of time and funds required in modern game development based on a current user base of 0.
     
  4. griffinhart

    griffinhart [H]ard|Gawd

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    I think AMD may be underestimating the Video Card market. I have several friends holding off on buying new video cards or systems until after Vista is released. They aren't going to wait for the second half of the year, they are just waiting for Vista and nVidia to release the lower cost versions of the 8000 series. I honesly expect to see a surge between Feb and March.
     
  5. XamediX

    XamediX 2[H]4U

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    Hmmppphh, this definitely sounds like something AMD(ati) would say after failing to provide a competitive product on time.... again.
     
  6. Negative Decibel

    Negative Decibel 2[H]4U

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    Of course. The only demand for them right now is to have the most kick ass gaming rig around... You seriously can't pick up a DX10 card now and have any idea how it will handle DX10 games.

    I'd wait until there is some kick ass game that I must play before I'd pickup a DX10 card. Crysis mabee...?
     
  7. Negative Decibel

    Negative Decibel 2[H]4U

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    THat's what I'm thinking too. mabee ati's new chip falls short of the g80.... Oh noooo...... :rolleyes:
     
  8. griffinhart

    griffinhart [H]ard|Gawd

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    If you're going from a 6600 or 6800 as my friends are, there is plenty of reason to go with a 8000 series card before DX-10 games.
     
  9. MartinX

    MartinX One Hour Martinizing While You Wait

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    Surely that's more to do with the demand for FASTER cards, which will never die down, not specifically for DX10 cards, which is what AMD/ATI is talking about.

    As pointed out though, AMD/ATI would like it's shareholders to believe that, I'm sure the board is getting a lot of "Where's our DX10 stuff?" queries :p.
     
  10. Evil

    Evil Gawd

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    All I can say is WTF AMD/ATI? They are that far behind in the game they will have no product ready till 5 months after Vista is launched?
     
  11. Gibbage

    Gibbage Limp Gawd

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    I remember when Matrox said antiscopic filtering was a fad when Nvidia and VooDoo came out with cards. It was just an excuse for why there card did not support it.

    Im a big AMD and ATI fan. But they are loosing big right now. Core 2 is kickin azz, and Nvidia is the fastest card with no compatition in sight for at least a few months. This looks sad for us underdog fans. :(
     
  12. mrgstiffler

    mrgstiffler [H]ardForum Junkie

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    This is seriously just a "DUH" statement that AMD is using to get attention. Of course it's going to be that long... The next thing they're going to release is "AMD confirms that the sky is indeed blue".
     
  13. Obi_Kwiet

    Obi_Kwiet 2[H]4U

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    You loose at reeding.
     
  14. foofighter06

    foofighter06 Gawd

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    I agree.
    With both you and AMD.
     
  15. purple_haze

    purple_haze 2[H]4U

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    i cant believe amd is underspeculating the market, especially after their hit in the face with the core2duo. i think their still in the state of denial right now after getting overthrown by intel.
     
  16. hl3395

    hl3395 Gawd

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    lol I wonder what they will say when they come out with dx10.

    AMD - "Though the current generation of DirectX is useless as we thought, we felt it necessary to provide the latest technology to our customers."
    Reporter - "So why didn't AMD provide the latest technology 6 months ago?"
    AMD - "As we stated, there was no demand for DX10."
    Reporter - "But didn't AMD pioneer 64bit CPU's long before there was any market demand for them?"
    AMD - "Do you like candy? Here have some candy."
    Reporter - "Oooo candy" *eats it and stops talking*
     
  17. Cannydog

    Cannydog Gawd

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    No matter really - since I will probably NEVER buy another AMD/ATI product again. I'm totally unconcerned with anything they have to say. (Note: I have 2 systems that are very similar - see my sig for one of them...)
     
  18. mjz_5

    mjz_5 2[H]4U

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    why, what has AMD do for you to hate them so much?
     
  19. CyberDeus-RagDoll

    CyberDeus-RagDoll [H]ard|Gawd

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    I think you don't realize that us enthusiast market people are the MINORITY.

    I have someone in my clientbase, whom, today, we had to upgrade her video card to support DX9.0C (she wanted to play a sim-ish game, that wanted a 64mb dx9 solution, and she DIDN'T HAVE IT)

    I have 20x more clients like THAT than people with systems even 1/2 as powerful as mine.
    I think ONE client has a dual core machine, and NOBODY has a 7xxx series, let alone, 8xxx series nvidia card (or 1xxx series radeon)

    I think my most advanced client is running P4D-820 with 9800Pro and 1gb ram.

    We are DEFINATELY a minority.
     
  20. Manny Calavera

    Manny Calavera 2[H]4U

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    Of course they are spouting this crap,as they are again getting there collective asses handed to them :D First by Intel now by Nvidia....
     
  21. Martyr

    Martyr 2[H]4U

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  22. Cannydog

    Cannydog Gawd

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    Wow! That really does provide some perspective. Because even though we can agree that not everyone uses Steam, it should provide a somewhat representative sample.