Erm the consoles would still sell if they had dog shit in them as long as they managed the same job. The consoles are NOT AMD's product, they are Sony and Microsofts, two brands most of the world has heard of. Consumers are not buying the consoles for the APU in them. They buy them to play games. AMD got the gig cos the console manufacturers knew they could get a good deal and that Nvidia would no longer do business with them. AMD was the last cheap date left in the club! Look at whats written on the APUs....AMD doesnt get a look in. They don't even get to put their branding on them. If you asked 100000 console owners why they bought their One/PS4 I bet the following phrase - "Oh man I had to buy them due to the super cool AMD APU in it...I'm just crazy for their lithography!" Would never be said. Plus at the end of the day, both the One and the PS4 are very disappointing tech wise. Not as cutting edge as the previous gen was at release.