AMD Radeon RX 480 Supplies at Launch

Discussion in 'AMD Flavor' started by FrgMstr, Jun 21, 2016.

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  1. razor1

    razor1 [H]ardForum Junkie

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    There is no conpericy theory, if these cards can clock up to 1600mhz with no problem, why would AMD not put it into the performance segment with a 300 buck MSRP for a reference card. It would be simple to do right?

    Something has stopped them from doing so, pretty simple right?

    If we are to believe in the rumors of the overclocks...

    You have been touting those overclocks as of late, but when it comes to this you can't.

    So why is that?

    So why aren't they doing this? Business wise it would be a smart move.

    It would lock in 90% of the market with their cards, and only leave nV with 10% or so to play with the current Pascal till midrange Pascal arrives.

    And no GF stuff you just stated, its the same damn chip as the one they are releasing in a few days. No need for a 40 or 44 CU chip. So yields should be the same.

    You asked me before why AMD aren't binning chips for voltage and power usage. You know why, this is the reason why, some chips can do it some chips can't, and the yields of those chips that can are extremely limited. So the need to do it will actually back fire.

    Now if you remember in chip design clocks, are on of the base factors in it. So if they are getting chips with 1600 mhz on a decent basis (even if yields are low), they probably were going for something higher than what they ended up getting in their design schema. Things like that just don't happen by accident.

    just like nV, they didn't plan on the clocks they got, it was better than what they expected, but they were planning for high clocks though.
     
    Last edited: Jun 23, 2016
  2. NKD

    NKD [H]ardness Supreme

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    I have never touted 1600 mhz overclock. I have talked about rumors of 1400 and 1500. I never said you get guaranteed 1600. It was always a what if.

    But You and me both know why they would. They only have fury and fury x on high end. Why would they have this card come so close to fury performance at default by clocking it at 1600 if they could, you have said the same before. They are not in a business of writing off those cards that is just stupid business decision. Shit this thing is already past nano level around 1500 or standard fury.

    Clock it at 1266 and plug it in to mid range pricing. Pretty simple.

    So have you not already heard the rumors of 1500 default clock cards coming in at 300? Scratching my head right now, that totally answers your 300 dollars market question. Plus we don't know what the max clocks are on those, may be 1520 may be 1600 who knows


    Why would the clock this shit at 1600 when they don't have to when they trying to go for market share, why make it more expensive.

    Is it that bad now that people have choices from 229 to 299? from default 1266 to OC cards of 1500? I thought it was good to have choices
     
  3. razor1

    razor1 [H]ardForum Junkie

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    even at 1600 it won't get to Fury X performance. It just won't. It just won't have the compute performance to get there.

    AMD's through put changes weren't for its shader array it was for triangle through put. This is where majority of the front end changes were at.

    This is why you don't see the crazy performance numbers people were hyping up. But you will see when heavy vertices/triangles are used, it will catch Fury X and surpass it.

    You don't down clock a card in the midrange, most overclockers are enthusiasts, they don't get midrange cards lol. They are trying to get the most performance out of their hardware, you think they want a midrange card which overclocks well but won't be the fastest they can buy?
     
  4. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Even Raja wants to take focus off Polaris.
     
  5. NKD

    NKD [H]ardness Supreme

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    Fury X fuckin sucks. Its in efficient and those shaders choke at those low clock speeds. So I wouldn't be surprise if it does trust me. I know for one thing I felt sorry for whoever bought fury x. Those cards were turds, other than dx12 they sucked big time.

    It would get might close to it, other than situations where it is limited by memory bandwidth.
     
  6. razor1

    razor1 [H]ardForum Junkie

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    I'm making a statement not hypothetical there lol.

    Fury X doesn't suck, inefficient at times yes, but doesn't suck. Also added quite a bit to my post to clarify. (also all those things I stated are statements).
     
  7. NKD

    NKD [H]ardness Supreme

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    Fury X is meh! lol. I have hated every amd card for a while. Hot/expensive. Give me cheap and fast for once I see that happening. Razor if polaris clocks and trades blows with regular fury, well you owe me a beer and I barely drink.

    If it trades blows with fury x you owe me 2. Bahahahaha. I guess we will have to wait for after market cards to see that happen. lol

    I'll do the same if it doesn't. haha
     
  8. razor1

    razor1 [H]ardForum Junkie

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    Well your feelings about Fury X are your feelings, I always thought it had muscle where it needed, and you can see it at higher resolutions where people who buy a card like that it did well, just that it didn't do it as good as the competition.

    Oh sorry misread, thought you stated Fury, didn't see the small x after, reading too fast.

    It just won't do it, if you want to take a loosing bet I'm up for it lol. PS I drink a lot, when I go out to party I party hard, 10-15 drinks easy.
     
  9. NKD

    NKD [H]ardness Supreme

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    Well if they can price nano at 300 I am interest. Cuz its cute and its not a power hungry card. Mostly cuz its cute and performs decent. I almost through up though when I first saw the price tag on it.
     
  10. razor1

    razor1 [H]ardForum Junkie

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    That is the thing if they could have put a card at 300 bucks at nano performance, it would sell like hotcakes, and put a world of hurt on nV. It would literally lock nV out of everything till their enthusiast cards come out.

    You want to see marketshare gains, AMD would be back up to 40% by the end of the year, if not more. Added to this increase their margins to levels they haven't had since the 4xxx line.

    Screw the investment into HBM at that point, it doesn't matter because now they would be making so much money that investment would be pennies.

    When you start giving tangential reasons for why you are doing something, there is something going on.
     
    Last edited: Jun 23, 2016
  11. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Why would Raja be talking up Vega a week from a major Polaris launch? I truly do not understand that at all.
     
  12. NKD

    NKD [H]ardness Supreme

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    But I think the Beast mode cards we are hearing about might cover that slot though. Thats what I am also watching out for. If they match up with any of the cards in fury lineup, its a solid deal.
     
  13. razor1

    razor1 [H]ardForum Junkie

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    They won't because they are going to be power hungry (comparatively speaking not absolute power). If they didn't need in excess of 150 watts to reach nano they would be good. But that won't happen.
     
  14. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    The entire AMD GPU stack is about to collapse at the expense of saving face.
     
  15. NKD

    NKD [H]ardness Supreme

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    You see I don't care about 200w vs 150w lol..
     
  16. razor1

    razor1 [H]ardForum Junkie

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    You don't market that way NKD, you don't start taking about another product in your product stack right after launch of a card that you want to sell in droves. This is why nV doesn't talk about their next cards in the line up after they launch.
     
  17. razor1

    razor1 [H]ardForum Junkie

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    You don't OEMS DO!

    And people from older gen cards that don't pull 200 watts, need to make sure their systems can handle them. Pretty much the entire TAM that AMD has been talking about as their focus for this card.
     
  18. Rvenger

    Rvenger [H]ard|Gawd

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    Vega should be largely inspired by his engineering style so I would think this card will show if Raja has the 9700 Pro in him still. :p
     
  19. NKD

    NKD [H]ardness Supreme

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    Yea but oem's are happy with 390x for 200, lol. They are cheap anyways.
     
  20. razor1

    razor1 [H]ardForum Junkie

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    Its a midrange system they don't put 200 watt cards into midrange systems!
     
  21. razor1

    razor1 [H]ardForum Junkie

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    Actually it won't, Navi will be though. But keeping in mind Polaris is IP v 8 which is the same as older gen GCN's, and Vega is IP v 9, so expect some base changes between the two.
     
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  22. NKD

    NKD [H]ardness Supreme

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    I know thats what I meant. Stock is good enough for oems.
     
  23. razor1

    razor1 [H]ardForum Junkie

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    He answers to a board of directors who are not in a happy position right now, you don't lol.
     
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  24. NKD

    NKD [H]ardness Supreme

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    LOL but have you seen this guy talk though? He is so chill, dancing with a cigar bahahahha. That was pimping. I was like this fool is so Indian, pretty dope. Hahahhahah, i would love to have a beer with him. I bet I get every thing about vega. All I will have to do is promise I wont tell anyone. HAHAHA
     
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  25. NKD

    NKD [H]ardness Supreme

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    The tweet is simple though, Polaris launch is almost done and he is moving on to vega. Simple, to make it that he is scared of Polaris launch and bla bla is just reading to much in to it. Because it just makes people sound like haters to criticize him for mentioning vega lol.

    I am gonna laugh hard though if he really launches vega in october, and tells everyone to eat shit. That would be something..lol
     
  26. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Do you not think that was baked before he got back from Apple?
     
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  27. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Sorry for taking you by what you wrote.

    Raja Koduri Not Concerned with Polaris Launch
     
  28. NKD

    NKD [H]ardness Supreme

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    True that!
     
  29. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Right before the Polaris launch is when you want your SVP talking about a product that we truly have no idea about when it will be for sale? I am not even sure how that is defensible?
     
  30. Chimpee

    Chimpee [H]ard|Gawd

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    Well let me ask you this, do you think it is a good idea a week before you product launch Polaris, you start talking about Vega? Don't you think AMD sending mix messages by just saying that? Does any other companies in this world talk about future products a week before launching their new products?
     
  31. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Please tell me how this act is a solid marketing message for AMD's Polaris. I would love to know about this new marketing strategy. "True that," is a better message than what AMD is delivering.
     
  32. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    You think I am mad? I am confused. You are obviously much more in touch with the GPU business than I am. And no one here gives a shit what cards you have owned. That does little to imply logic to your postings on our forums.

    I do however very much feel that verbiage from SVP's like this is not good for AMD.

    <Raja Voice>Hey! Everything is OK. Polaris is so awesome that I do not even need to focus on it even though it is not even for sale yet. GO VEGA!! Even though that does not go with our recent Lead from Behind business strategy. We are going with Lead from the Front next time.</Raja Voice>
     
  33. trandoanhung1991

    trandoanhung1991 [H]ard|Gawd

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    Vega is, by earliest estimates, 4 months away. Why start the hype train now, 1 week before NDA on Polaris lifts? That makes no sense.

    It's like they're trying to make people forget about Polaris until launch day.
     
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  34. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    I would have to say, "No." I have known Chris Hook for a long long time and he is a lot smarter than that. I think things at RTG are fully off the rails in terms of PR.
     
  35. Chimpee

    Chimpee [H]ard|Gawd

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    Brent received the card and has to abide the NDA until the expiration date. Kyle already said he will abide the NDA until the expiration date even though he didn't signed it.
     
  36. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    I have made this clear to AMD and I was NOT briefed on 480, Brent was. I explicitly asked Brent not to share any embargoed information with me. Beyond that I am not going to make any statements about 480 except those that I might get through other channels that I 100% trust.....and that is pretty much Brent. So I will likely get a good picture of Polaris a few hours before you do as I go through and edit and check the review.
     
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  37. NKD

    NKD [H]ardness Supreme

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    These guys are human. What is so bad about mentioning the word vega when everyone and their mothers know its coming. Talk about making something out of nothing. The guys leads RTG, he is working on vega he is making it known. We all know he is not a perfect PR guy, not like he called anyone out. Sometimes people need to let things be. This just happens to be that case. If anyone is spinning a tweet its Us here, cuz its just that fuckin tweet. lord help us all. lol
     
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  38. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Yep. And this somewhat outlines Raja's leadership at RTG in my editorial. One thing I did not put in there, that was expressed in these words, is that "Raja acts like a little Steve Jobs." Raja is a smart smart guy, but he is not a PR professional. I am sure Hook might be talking to him on the phone about that right now.
     
  39. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    I guess that would be A-OK if you did not work for one of the world's largest tech design companies in the world that happens to be publicly traded. You are truly showing just how little you know about this and how it pertains to business.
     
  40. Chimpee

    Chimpee [H]ard|Gawd

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    That is true, he is human afterall, I am just saying in his position, when he makes a tweet, normally PR will give an okay signal before any stuff goes out. So it is really one or two things that is happening, either there is a disconnect between Raja and Chris or Chris wasn't sure what he was doing even if the message wasn't meant to be anything but can be construe as.
     
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