My biggest problem with this card was the insane amount of hype by AMD about it; they made it sound like the seconding coming of Jesus. The general buzz was +30% by AMD fans, +10% by nVidia fans, and about +20% by people who didn't have one camp or another in the mind. The fact it didn't even hit +0% compared to the 980ti...that is the "thud". It isn't a bad priced card...and it isn't a bad card...it is just sort of "there". However, this will cause AMD to sell of a ton of their 290 series.