AMD issues guidelines to retailers to prevent Radeon RX 6000 scalping

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Epos7

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This statement is nothing more then a PR statement. It will have zero effect what retailers going to do.
Unlikely at this stage.

If a company like AMD wants to take this seriously, they can't just come up with this stuff at the last minute. To be effective it has to be part of a long-term strategy. Scalpers have been perfecting their trade through services like Bounce Alerts for years. AMD isn't going to beat them with a statement two weeks before launch.
 

DooKey

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Unlikely at this stage.

If a company like AMD wants to take this seriously, they can't just come up with this stuff at the last minute. To be effective it has to be part of a long-term strategy. Scalpers have been perfecting their trade through services like Bounce Alerts for years. AMD isn't going to beat them with a statement two weeks before launch.
Yeah, but those with an axe to grind think so.
 

luisxd

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Why should they care about the buyers? They make money from every scalpers sale. You obviously fail to understand capitalism.
I know, under capitalism strict rules this post and whats AMD said is also stupid. I'm just begin idealist like the PR statement from AMD, we all know they're not gonna do anything to the scalper market cause they just don't care as long as someone buys their products..
 

DooKey

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I know, under capitalism strict rules this post and whats AMD said is also stupid. I'm just begin idealist like the PR statement from AMD, we all know they're not gonna do anything to the scalper market cause they just don't care as long as someone buys their products..
Yep, they are playing to the sympathies of their minority red army. Right or wrong that is how it is.
 

Sycraft

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This is all knob polishing for people who think retailers care.

Retailers don’t care who buys the cards and neither does AMD.

They do, in fact, care.

AMD cares because it can affect customer loyalty and perception of the product. After all, if "just sell it for whatever people will pay" was a good strategy, they'd do that. Charge a lot initially, lower the price with time. Yet they don't do that, in fact not only do they set a target price often those process are enforced via agency pricing. Ever wonder why a TV costs precisely the same at Amazon, Target, and Best Buy? It's not because they are working together to fix the price (that's illegal) but because the manufacturer says "You will sell for this price, no more or less, or we will not sell to you anymore." Manufacturers want to maintain a certain pricing level and not have it go higher or lower for marketing reasons. Having something get the reputation of being "too expensive" can be a death knell even when the price later comes down.

Ok so then why do retailers care? They care because AMD cares. If AMD says "We don't want you selling to scalpers," and it turns out you ignore them, AMD may decide that your next order doesn't need to get filled, they'd rather give it to someone else. Maybe they even decide they don't need to do business with you at all. So they care because they have to care.

There are markets where companies don't care about pricing, and they'll sell for whatever they can. Commodities operate like that. They'll take the highest bid and price fluctuations are ok. That is not what companies want at retail, it ends up hurting them in the long run. So they would prefer no scalping. They can't magically stop all of it, of course, but don't think they are happy with it. They want products sold for the price they specify, and they want them to get in to the hands of happy end users because that is what makes them the most on the large scale.
 

Gideon

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Yeah, but those with an axe to grind think so.

Oh give me a break, your running around apologizing for Nvidia and telling everyone AMD will be just as bad, yet even Jensen cant find a 3000 series card. Nvidia has had a pathetic launch that is a borderline paper launch.
 

DooKey

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They do, in fact, care.

AMD cares because it can affect customer loyalty and perception of the product. After all, if "just sell it for whatever people will pay" was a good strategy, they'd do that. Charge a lot initially, lower the price with time. Yet they don't do that, in fact not only do they set a target price often those process are enforced via agency pricing. Ever wonder why a TV costs precisely the same at Amazon, Target, and Best Buy? It's not because they are working together to fix the price (that's illegal) but because the manufacturer says "You will sell for this price, no more or less, or we will not sell to you anymore." Manufacturers want to maintain a certain pricing level and not have it go higher or lower for marketing reasons. Having something get the reputation of being "too expensive" can be a death knell even when the price later comes down.

Ok so then why do retailers care? They care because AMD cares. If AMD says "We don't want you selling to scalpers," and it turns out you ignore them, AMD may decide that your next order doesn't need to get filled, they'd rather give it to someone else. Maybe they even decide they don't need to do business with you at all. So they care because they have to care.

There are markets where companies don't care about pricing, and they'll sell for whatever they can. Commodities operate like that. They'll take the highest bid and price fluctuations are ok. That is not what companies want at retail, it ends up hurting them in the long run. So they would prefer no scalping. They can't magically stop all of it, of course, but don't think they are happy with it. They want products sold for the price they specify, and they want them to get in to the hands of happy end users because that is what makes them the most on the large scale.
LOL.

Yep, AMD has as much power as Samsung, Sony, and others when they sell TV's.

Unless it is an ubiquitous product it rarely sells the same at every retailer. You obviously have not clue.

Confirmation bias doesn't equal reality.
 

DooKey

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I hope Microcenter has the goods on launch morning.
Probably won't be a huge problem. AMD doesn't have the mindshare of NV. I doubt we'll see as many people camping out for an AMD video card release.
 

Zarathustra[H]

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Charge a lot initially, lower the price with time. Yet they don't do that, in fact not only do they set a target price often those process are enforced via agency pricing.

You know, I actually wouldn't mind this approach.

It would reduce the mob rush on launch.

The reason I like to buy high end GPU's right at launch is because they are expensive, and I want to get as much time of use out of them as possible before the next gen comes out.

On the flip side, no one with half a brain goes out and buys a high end GPU at full price right before an expected launch.

If they started the price high, and then gradually discounted it in a linear fashion to where it sold for the expected value after the launch of the next gen model, that would be a pretty nice way of doing things. Then I could buy a high end GPU mid product cycle without feeling that I am paying a lot and only getting a short period of time to use it. It would better reflect the value of the product at any given time.

Of course, this will never happen.
 

learners permit

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Anyone check amd.com lately? Zen2 cpus are on fire sale nearly. I'll be gettin my new cores there if pricing is that good and we'll know if their actions and memo are bs.
 

tangoseal

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So is the plan to talk about the cards on the 28th and then like, launch them later in November? Or do you think this time AMD will launch them within the day or so?
 

exlink

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So is the plan to talk about the cards on the 28th and then like, launch them later in November? Or do you think this time AMD will launch them within the day or so?
I'm think they'll launch sooner from reveal than Zen 3. I'm guessing they'll try and get the cards out before CyberPunk 2077 launches on November 19th. The game is a major reason to upgrade for many gamers.
 

sc5mu93

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So is the plan to talk about the cards on the 28th and then like, launch them later in November? Or do you think this time AMD will launch them within the day or so?
I doubt it will be [H]ard launch on the 28th. We would see more performance leaks if that were the case. I think it will mirror zen3. Announcement 28th, launch mid November prior to Thanksgiving and black friday.
 

LukeTbk

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Retailers don’t care who buys the cards and neither does AMD.
When they know they would have sold them to someone else I have the impression that they do care a little bit, would it be just by pitty sentiment of being angry that someone if making a lot of money on your product with 0 usable work in the chain and artificially reduce how much money in their consumer pocket is left that they will maybe skip a generation if they pay that much.

On the long run I imagine they would love to maximise hype launch, if there any sort of I would not get into a race that install itself around those products, maybe they can miss some sell.

And this is not like a limited shoes edition where the rarity is the very concept, they are very basic as many as you can get at one point product.

On the retailer front a real buyer of the card is more likely to buy an HDMI 2.1/Display port 1.4 cable, a new monitor and so on than a reseller of the card, in a world that they know they would sell all of them they probably prefer to have a maximum of consumers getting into their store (or store website) buying them and it would not surprise me if most will put a limit by consumer.
 

Rvenger

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I would suggest that AMD will sell more the first week than NVIDIA has sold of the 3000 series to date.
You were spot on about the history of AMD... So I am willing to take your information without salt.
 

///AMG

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You were spot on about the history of AMD... So I am willing to take your information without salt.
I'm hoping he's right. I am tired of waiting and playing against bots to buy a 3080. I have my system almost fully built waiting on a new GPU and the 5900x.
 

learners permit

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How long has it been since the masses were rockin all amd?😎 I'm not really needing video hardware but am really hoping the graphics dept. is trying to keep pace and give us a reason to do so.
 

MangoSeed

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The extra push from AMD can’t hurt but retailers should already be doing all of these things. I’m not sure AMD has the clout to make them move any faster.
 

MrGuvernment

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There's no ROI in mining right now. I wouldn't be so sure that miners are going to pay $500+ for a card that has a 6+ month ROI.
kirbyrj There is and people will, as they always have, just like AMD last release, the mining market goes and cold quick. Also think, not so much that person who just wants 1 card for mining, but more the people who are buying several or even more.
 

ChadD

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I think the way the world works is AMD doesn't want to piss of a retail partner by dicking them around like that. It's not like they have such sound footing in the GPU market they can blackmail retailers without repercussions.

Well they do control stock of the most popular CPU on the market.... just saying. AMD has a lot more power then people give them credit for. Sure Radeon may not have been burning up the sales charts. (although when you look at the steam charts the 5700 class cards are not all that far behind the 2070/60s the compete against. They are #2 of course but NV didn't exactly shut AMD out in those market points) However its clear AMD has been outselling Intel since the launch of Ryzen 2.

Retailers are going to be falling over themselves securing stock of Ryzen 3 parts. Even if Nvidia was capable of filling their shelves with 3080s and 70s... retailers know AMD is going to likely be selling a CPU with 3/4 of them. When they sell a Radeon very likely most customers will be snagging a Ryzen as well. AMD is going to be most stores biggest single part supplier for the next 2-3 quarters. If AMD says jump for the stock... they will be asking how high AMD sir. And it sounds like AMD is offering resources and help... not demanding. Seems like they are offering to be good partners. Something Nvidia has never been all that great at.
 

chameleoneel

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Well they do control stock of the most popular CPU on the market.... just saying. AMD has a lot more power then people give them credit for. Sure Radeon may not have been burning up the sales charts. (although when you look at the steam charts the 5700 class cards are not all that far behind the 2070/60s the compete against. They are #2 of course but NV didn't exactly shut AMD out in those market points) However its clear AMD has been outselling Intel since the launch of Ryzen 2.

Retailers are going to be falling over themselves securing stock of Ryzen 3 parts. Even if Nvidia was capable of filling their shelves with 3080s and 70s... retailers know AMD is going to likely be selling a CPU with 3/4 of them. When they sell a Radeon very likely most customers will be snagging a Ryzen as well. AMD is going to be most stores biggest single part supplier for the next 2-3 quarters. If AMD says jump for the stock... they will be asking how high AMD sir. And it sounds like AMD is offering resources and help... not demanding. Seems like they are offering to be good partners. Something Nvidia has never been all that great at.
Yeah and in this pandemic time, various PC parts and peripherals have been sold out all year. New stuff will sell. AMD has a hand over retailers right now. People are working and playing more from their personal computers. Doing more art, more video production, more streaming, more gaming, social outlet with video chats, more....everything.
 

DukenukemX

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Obviously they think they have a part that can compete with the 3000 series this time around. From what they showed the other day, they do. Not exactly rocket science requiring analysis.
Firstly, the reason the RTX 2000 series cards didn't sell was because they were expensive. Shocking, I know. Who can't afford to spend over $350 for graphic cards? Also the RTX 2000 series was barely an upgrade over the GTX 1000 series. AMD's 5700's were worse because AMD was trying to scalp themselves by offering their graphic cards at a high price and then Nvidia dropped the bomb with price reductions and Super cards. The 5600 XT cards also didn't sell because they were $280, which at the time the 5700's had fallen to $300. The stupid thing was that instead of AMD lowering the price they instead justified the price by releasing bios updates that overclocked them, which resulted in instability issues.

According to Steams hardware survey the most popular cards are 1060, 1050 ti, 1050, 1070, 1650, and now the 2060. Do you see a pattern here? $250 and lower price GPU's are still popular. Who is AMD selling the 6000 series cards to? The same people that didn't buy the RDNA1.0 cards? Price was the issue, not just performance. AMD didn't even release the cards and I know they don't have a $250 or $350 GPU at launch. I know Nvidia will eventually have a RTX 3060 and possibly 3050, because if they don't then they won't have any sales again. If AMD does release a $250 or $350 card then it's going to be the 5600XT and 5700 cards rebranded.
 

FrgMstr

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Firstly, the reason the RTX 2000 series cards didn't sell was because they were expensive. Shocking, I know. Who can't afford to spend over $350 for graphic cards? Also the RTX 2000 series was barely an upgrade over the GTX 1000 series. AMD's 5700's were worse because AMD was trying to scalp themselves by offering their graphic cards at a high price and then Nvidia dropped the bomb with price reductions and Super cards. The 5600 XT cards also didn't sell because they were $280, which at the time the 5700's had fallen to $300. The stupid thing was that instead of AMD lowering the price they instead justified the price by releasing bios updates that overclocked them, which resulted in instability issues.

According to Steams hardware survey the most popular cards are 1060, 1050 ti, 1050, 1070, 1650, and now the 2060. Do you see a pattern here? $250 and lower price GPU's are still popular. Who is AMD selling the 6000 series cards to? The same people that didn't buy the RDNA1.0 cards? Price was the issue, not just performance. AMD didn't even release the cards and I know they don't have a $250 or $350 GPU at launch. I know Nvidia will eventually have a RTX 3060 and possibly 3050, because if they don't then they won't have any sales again. If AMD does release a $250 or $350 card then it's going to be the 5600XT and 5700 cards rebranded.
OK.
 

chameleoneel

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Firstly, the reason the RTX 2000 series cards didn't sell was because they were expensive. Shocking, I know. Who can't afford to spend over $350 for graphic cards? Also the RTX 2000 series was barely an upgrade over the GTX 1000 series. AMD's 5700's were worse because AMD was trying to scalp themselves by offering their graphic cards at a high price and then Nvidia dropped the bomb with price reductions and Super cards. The 5600 XT cards also didn't sell because they were $280, which at the time the 5700's had fallen to $300. The stupid thing was that instead of AMD lowering the price they instead justified the price by releasing bios updates that overclocked them, which resulted in instability issues.

According to Steams hardware survey the most popular cards are 1060, 1050 ti, 1050, 1070, 1650, and now the 2060. Do you see a pattern here? $250 and lower price GPU's are still popular. Who is AMD selling the 6000 series cards to? The same people that didn't buy the RDNA1.0 cards? Price was the issue, not just performance. AMD didn't even release the cards and I know they don't have a $250 or $350 GPU at launch. I know Nvidia will eventually have a RTX 3060 and possibly 3050, because if they don't then they won't have any sales again. If AMD does release a $250 or $350 card then it's going to be the 5600XT and 5700 cards rebranded.
5700 has already been announced as end of life, no longer in production. I suspect for two reasons:

1. It doesn't really have a good place, pricewise. Lower cost 5700XT aren't a lot more than a standard 5700. Higher cost 5700 would be in 5700XT territory. And higher cost 5600xt perform nearly as well as the 5700 and are cheaper. Can be noteably cheaper and still have that performance, if you sift through all of the SKUs. And in my opinion, its much better to have very clear separation between product tiers. The overlap of products the past couple of years has been really annoying.

2. AMD intends to replace the 56/57 cards. I suspect both will be discounted until they reach end of life, to make up for the fact they do not have current buzzword features such as ray tracing. Its possible AMD could have their replacement ready sooner than expected. But I wouldn't bet on it. AMD's production will already be full enough with Zen 3 and the higher model RDNA 2 cards. But, I don't expect a rebrand. AMD just took steps to avoid product confusion, with the change to the product naming scheme for Zen 3. To clearly separate them from all Zen 2 based products. I doubt they would turn around and sell 56 and 57 cards under the same naming scheme as RDNA2. The features gap will be too large to avoid a lot of noise and criticism, if they rebranded them.


*I could also see the 5600xt becoming AMD's new budget king at the $200 tier, replacing the RX580. However, I would think they would just put an RDNA2 product there, as well. RDNA2 seems like a very refined product which will probably be cheaper to make and even easier to power. Such a product could even end up being a sort of RDNA2+ process refinement, by the time it is released.
 

vegeta535

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I'm hoping he's right. I am tired of waiting and playing against bots to buy a 3080. I have my system almost fully built waiting on a new GPU and the 5900x.
I am in the same boat. Sold off my 1080ti and 3950x to upgrade to a 5900x and w/e gpu I decide to buy.
 

/dev/null

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There are ways to prevent mass botting but it's so inconvenient I don't think anybody will want to do it.. 1 source for placing a reservation for a card (amd.com?). Enter your Drivers license ID or State ID # as part of the reservation. AMD then has fullfillment done by somewhere local to you (best buy, target, b&h, etc). You go to one of those places with payment & photo ID in hand. Your Drivers Lic. or State ID # is matched by what AMD has on file. However, is a video card worth all that hassle?
 

Lakados

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Firstly, the reason the RTX 2000 series cards didn't sell was because they were expensive. Shocking, I know. Who can't afford to spend over $350 for graphic cards? Also the RTX 2000 series was barely an upgrade over the GTX 1000 series. AMD's 5700's were worse because AMD was trying to scalp themselves by offering their graphic cards at a high price and then Nvidia dropped the bomb with price reductions and Super cards. The 5600 XT cards also didn't sell because they were $280, which at the time the 5700's had fallen to $300. The stupid thing was that instead of AMD lowering the price they instead justified the price by releasing bios updates that overclocked them, which resulted in instability issues.

According to Steams hardware survey the most popular cards are 1060, 1050 ti, 1050, 1070, 1650, and now the 2060. Do you see a pattern here? $250 and lower price GPU's are still popular. Who is AMD selling the 6000 series cards to? The same people that didn't buy the RDNA1.0 cards? Price was the issue, not just performance. AMD didn't even release the cards and I know they don't have a $250 or $350 GPU at launch. I know Nvidia will eventually have a RTX 3060 and possibly 3050, because if they don't then they won't have any sales again. If AMD does release a $250 or $350 card then it's going to be the 5600XT and 5700 cards rebranded.
You make some good arguments but I think your premise is a little flawed, first off I want to say I 100% agree that $350 is the GPU sweet spot for 90% of the users out there, and I also agree that the 2000 series wasn't a terribly good value compared to the 1000's, but NVidia priced them there for a couple of reasons and the first was to get rid of their huge surplus of 1000 series cards, they made far too many and when the Mining bubble burst they were left with an insane amount of leftover stock that they really didn't want to write down, so they price the 2000 series parts high enough that to most the 1000's are a spectacular deal so those get gobbled up and they aren't left holding the bag. Which is certainly reflected in the sales figures. I also agree that that the pricing/performance structure for much of the AMD 5000 series didn't hold up but if you were in the spot where you couldn't source a compatible NVidia 1000 series part or couldn't afford a 2000, then that is where you landed, but between BIOS issues, production problems, and driver issues they certainly didn't do their purchasers any favours. I doubt though that we will see AMD roll any of the older RDNA hardware out this round, part of their strategy going forward has to be a cohesive feature set and if they segment their own market by having half their offerings compatible with DX12U and half not by cutting out Ray Tracing or the Direct Storage they leave themselves in a rough position regarding developer adoption. Because, while they may have their hardware in the consoles the hardware present in them is far less important than the feature sets and by not supporting those features across the whole lineup more or less gives the lower-end segment to NVidia who based on their leaks is planning on doing so. Because the sub $300 market is where the bulk of those sales are and 720/1080p still make up the most of the systems out there and that is where the biggest fight is, and once you have them there, they will tend to stay with you. Most people when building a computer will stick to brands they know and that they have had good experiences with, not many are willing to spend a prospectively large sum on an unknown entity when a known one is right there, they will gravitate towards the easier path.
 

Ocellaris

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There are ways to prevent mass botting but it's so inconvenient I don't think anybody will want to do it.. 1 source for placing a reservation for a card (amd.com?). Enter your Drivers license ID or State ID # as part of the reservation. AMD then has fullfillment done by somewhere local to you (best buy, target, b&h, etc). You go to one of those places with payment & photo ID in hand. Your Drivers Lic. or State ID # is matched by what AMD has on file. However, is a video card worth all that hassle?

I’d rather not get a rush GPU than give more personal information to big companies who don’t need it.

Plus this would still sell out in minutes and crash website anyway.
 

vegeta535

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There are ways to prevent mass botting but it's so inconvenient I don't think anybody will want to do it.. 1 source for placing a reservation for a card (amd.com?). Enter your Drivers license ID or State ID # as part of the reservation. AMD then has fullfillment done by somewhere local to you (best buy, target, b&h, etc). You go to one of those places with payment & photo ID in hand. Your Drivers Lic. or State ID # is matched by what AMD has on file. However, is a video card worth all that hassle?
Yea that is not going to happen. That is a logistical nightmare and I am not giving out my personal info.
 

Lakados

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There are ways to prevent mass botting but it's so inconvenient I don't think anybody will want to do it.. 1 source for placing a reservation for a card (amd.com?). Enter your Drivers license ID or State ID # as part of the reservation. AMD then has fullfillment done by somewhere local to you (best buy, target, b&h, etc). You go to one of those places with payment & photo ID in hand. Your Drivers Lic. or State ID # is matched by what AMD has on file. However, is a video card worth all that hassle?
Not worth the hassle and the liabilities involved with keeping that data on hand is too big, furthermore, that data has been leaked enough that it exists out there in a large enough quantity that it could easily be faked for online orders and the logistics of working with a 3'rd party like Best Buy would be an unfeasible nightmare and the end of it all would be left to the judgement of somebody who is underpaid, and overworked, who just really wants to end their day without being yelled at. And what if the 3'rd party did enforce it and all those scalpers couldn't pick up their cards and those locations have all that extra inventory that they can't guarantee they will move what happens? Do they sit on it waiting for the so-called buyer to come to pick it up, do they mail it back, if so who pays for the shipping, do they keep them in inventory and put them on the shelves? In practice there just isn't a good, reliable way to do this, outside of not feeding the scalpers. If people don't buy from them then the market goes away and they stop but as long as somebody is willing to support a 3'rd party and pay the markup then the practice will continue. This is a human problem, and needs a human solution, throwing technology and a convoluted process at it is not the right way to go about it.
 

Zarathustra[H]

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Why should they care about the buyers? They make money from every scalpers sale. You obviously fail to understand capitalism.

AMD also cares about the reputation of the company. Reputation can help drive future sales.

Don't get me wrong, of course they they will try to maximize profits first. That's why any corporation exists.

That said, they make just as much money from an actual user buying a product than they do from a scalper, so if they can redirect sales to users, they can gain a marketing and reputational win, with little to no cost.

Win win,
 

Nafensoriel

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Yea that is not going to happen. That is a logistical nightmare and I am not giving out my personal info.
It's going to be worse than a logistical nightmare. Ontario Canada is trying to roll out "digital wallets" for government documents tied to the drivers license itself. Things like birth certs, etc.
I can easily see this as becoming the norm in 20-50 years... and that means that little number is about to get a whole heck of a great deal more precious.
I personally think the reselling market needs to be solved by the marketplace websites not the manufacturer. Ebay etc just has to put a moratorium on selling new cards for several months.
 

LukeTbk

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That said, they make just as much money from an actual user buying a product than they do from a scalper, so if they can redirect sales to users, they can gain a marketing and reputational win, with little to no cost.

Win win,
And a proven AMD product buyers has more money left in is pocket (for example buy the next release cycle or buy a 5900x), the bestbuys/newegg/amazon got an actual individual consumer that will maybe buy other product at the same time to go with is new GPU, there is a lot of advantage of not having a paratistal high profit scalper in between for that type of product that we can imagine, if you are sure to sell them very fast anyway you not gaining much buy scalper buyers anyway.
 

Lakados

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It's going to be worse than a logistical nightmare. Ontario Canada is trying to roll out "digital wallets" for government documents tied to the drivers license itself. Things like birth certs, etc.
I can easily see this as becoming the norm in 20-50 years... and that means that little number is about to get a whole heck of a great deal more precious.
I personally think the reselling market needs to be solved by the marketplace websites not the manufacturer. Ebay etc just has to put a moratorium on selling new cards for several months.
They need to treat the online scalpers the same way they treat the physical ones, buy a concert ticket mark it up and sell it online, profit! Sell it in the parking lot 48h in jail and a $500 fine
 

/dev/null

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Not worth the hassle and the liabilities involved with keeping that data on hand is too big, furthermore, that data has been leaked enough that it exists out there in a large enough quantity that it could easily be faked for online orders and the logistics of working with a 3'rd party like Best Buy would be an unfeasible nightmare and the end of it all would be left to the judgement of somebody who is underpaid, and overworked, who just really wants to end their day without being yelled at. And what if the 3'rd party did enforce it and all those scalpers couldn't pick up their cards and those locations have all that extra inventory that they can't guarantee they will move what happens? Do they sit on it waiting for the so-called buyer to come to pick it up, do they mail it back, if so who pays for the shipping, do they keep them in inventory and put them on the shelves? In practice there just isn't a good, reliable way to do this, outside of not feeding the scalpers. If people don't buy from them then the market goes away and they stop but as long as somebody is willing to support a 3'rd party and pay the markup then the practice will continue. This is a human problem, and needs a human solution, throwing technology and a convoluted process at it is not the right way to go about it.
AMD Isn't the authenticator here. Your local retailer is. If you are going to create fake state level ids, that is an actual crime as opposed to botting/scalping video cards. My point is that it's a solvable problem. Best buy near me already requires ID for returns. As for inventory, you could always have people show up & Id before inventory is shipped. Not sure if you noticed, humans are involved in my solution - hence the human solution :). My solution isn't designed to stop scalping video cards. It's deisgned to stop people from botting+ scalping. If you want to buy your one & scalp it, by all means.....Consider this solution a "Modest Proposal"...
 
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/dev/null

[H]F Junkie
Joined
Mar 31, 2001
Messages
15,190
It's going to be worse than a logistical nightmare. Ontario Canada is trying to roll out "digital wallets" for government documents tied to the drivers license itself. Things like birth certs, etc.
I can easily see this as becoming the norm in 20-50 years... and that means that little number is about to get a whole heck of a great deal more precious.
I personally think the reselling market needs to be solved by the marketplace websites not the manufacturer. Ebay etc just has to put a moratorium on selling new cards for several months.
I don't think that will help. You have offerup, craigs list, facebook marketplace, etc.
 

DrDoU

2[H]4U
Joined
Jun 4, 2007
Messages
2,669
good grief just going to ride this out. there is not going to be flood of new games two days after launch.
 

Nafensoriel

Limp Gawd
Joined
Nov 23, 2015
Messages
298
I don't think that will help. You have offerup, craigs list, facebook marketplace, etc.
As much as I hate extraneous regulation this would be very easy to solve with a simple consumer protection law addition. As someone mentioned there is precedent with scalped physical tickets.

But yeah I'm also with DrDoU on this one... Don't need a GPU that badly that I cant wait 6 months(and probably get it on a reduced price as a bonus).
 
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