AMD issues guidelines to retailers to prevent Radeon RX 6000 scalping

FrgMstr

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AMD does not want Radeon RX 6000 series to be sold to scalpers

The demand for the next-generation graphics cards is noticeable higher. Suddenly everyone needs a new graphics card. A lot more people have decided to upgrade to newer models based on smaller fabrication nodes. NVIDIA was first to announce its GeForce RTX 30 ‘8nm Ampere’ series in September with AMD following with 7nm RDNA2 almost 3 months later.

In order to avoid scalpers from obtaining graphics cards and then reselling them at a much higher price, NVIDIA has implemented captcha in their own official store. The manufacturer later decided to use 3rd party sellers to offer their Founders Edition, in both US and Europe. But this only solved one problem, while the demand is still much higher than the supply.

AMD is also expected to face the huge demand for its next-generation GPUs. After all, customers who need new graphics cards will buy whatever card is available – and no one really knows when RTX 30 series will finally physically on the shelves.

In order to avoid making the same mistake NVIDIA did at the Ampere launch, AMD has sent out a document to its partners outlining the possible measures to prevent scalpers from obtaining the Radeon RX 6000 series cards. A YouTuber RedGamingTech received this document and it was shown in a video:


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Lakados

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It can't hurt, but if they are going out of their way to prevent bots from gobbling up all the inventory then they are either doing this as a PR statement and this is a notice to the consumer as much as it is to their partners, or they know their supply has no chance of meeting initial demand and their numbers aren't going to be much better than NVidia's out the gate.
 

Epos7

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At least they're trying to learn from Nvidia's mistakes. Given their launch is only weeks away and these are just recommendations, it remains to be seen if it will have any effect.

I'm hopeful, but not confident, that the release of the 3070 along with AMD's offerings will help alleviate some of the supply issues. The 3080 is the only card on the market that's not on two-year-old architecture. Almost everything else is a bad buy at current prices. It's no wonder the 3080 is in such high demand. Once the 3070 comes out, along with AMD's offerings, buyers in search of a new GPU will have a handful of cards to choose from that have the latest architectures.
 

Zarathustra[H]

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AMD does not want Radeon RX 6000 series to be sold to scalpers

The demand for the next-generation graphics cards is noticeable higher. Suddenly everyone needs a new graphics card. A lot more people have decided to upgrade to newer models based on smaller fabrication nodes. NVIDIA was first to announce its GeForce RTX 30 ‘8nm Ampere’ series in September with AMD following with 7nm RDNA2 almost 3 months later.

In order to avoid scalpers from obtaining graphics cards and then reselling them at a much higher price, NVIDIA has implemented captcha in their own official store. The manufacturer later decided to use 3rd party sellers to offer their Founders Edition, in both US and Europe. But this only solved one problem, while the demand is still much higher than the supply.

AMD is also expected to face the huge demand for its next-generation GPUs. After all, customers who need new graphics cards will buy whatever card is available – and no one really knows when RTX 30 series will finally physically on the shelves.

In order to avoid making the same mistake NVIDIA did at the Ampere launch, AMD has sent out a document to its partners outlining the possible measures to prevent scalpers from obtaining the Radeon RX 6000 series cards. A YouTuber RedGamingTech received this document and it was shown in a video:


View attachment 290935

I hope this helps.

I'm not convinced it will, but I hope.

It also suggests that AMD thinks they have enough of a winner on their hand that they will have high demand, which is a good sign.
 

Zarathustra[H]

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It's kind of crazy to think that I'm building an entirely new rig and might not be able to get a new GPU for it. If AMD doesn't have cards and Nvidia doesn't have cards... man. Bummer.

You can always find a GPU. It may not be the exact one you want, but there is always a GPU to be found.

I have found that it is much healthier to view each build as a journey, one that has components removed, added and upgraded over it's years of service, rather than treat it like one build that gets retired and then a new one is built. If you do that, then this is just a temporary GPU upgrade delay, not something that delays an entire build :p
 
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It can't hurt, but if they are going out of their way to prevent bots from gobbling up all the inventory then they are either doing this as a PR statement and this is a notice to the consumer as much as it is to their partners, or they know their supply has no chance of meeting initial demand and their numbers aren't going to be much better than NVidia's out the gate.
Seems like limited inventory. If they had enough inventory they’d come right out and say that they’d have so much inventory that there won’t be a market for scalping.
 

Chelica

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Acting like partners like Best Buy and the likes have something in place that they can just ENABLE within a short time period. Botters have been around for ages. Look at sneaker releases, Nike had to straight do random draws on their hottest releases and moved away from first come, first serve captcha system.
 

Brackle

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I can easily see why they are doing this. AMD cards are the best mining cards, and these new cards will be the top mining cards. Look at the reports that XFX was selling cards directly to miners.

So, I got a feeling the AMD cards are going to be rare. I also got a feeling they will have way more stock than Nvidia, but miners will be snatching them up asap
 

Lakados

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I can easily see why they are doing this. AMD cards are the best mining cards, and these new cards will be the top mining cards. Look at the reports that XFX was selling cards directly to miners.

So, I got a feeling the AMD cards are going to be rare. I also got a feeling they will have way more stock than Nvidia, but miners will be snatching them up asap
I think they will have slightly more stock than NVidia but not a whole lot more, but I am wondering if NVidia is sitting on a shipment or 3, waiting for AMD's to sell out so they can launch a fresh batch right after to snag all those sales of people who wanted an AMD card but now don't want to wait. The stock mind games are getting to me.
 

kirbyrj

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I can easily see why they are doing this. AMD cards are the best mining cards, and these new cards will be the top mining cards. Look at the reports that XFX was selling cards directly to miners.

So, I got a feeling the AMD cards are going to be rare. I also got a feeling they will have way more stock than Nvidia, but miners will be snatching them up asap

There's no ROI in mining right now. I wouldn't be so sure that miners are going to pay $500+ for a card that has a 6+ month ROI.
 

Lakados

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There's no ROI in mining right now. I wouldn't be so sure that miners are going to pay $500+ for a card that has a 6+ month ROI.
Yeah, it seems to me that Mining is all about finding the right time to get out, and figuring out what to be mining so you can sell out fastest before you need to do a hardware refresh.
 

Brackle

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I think they will have slightly more stock than NVidia but not a whole lot more, but I am wondering if NVidia is sitting on a shipment or 3, waiting for AMD's to sell out so they can launch a fresh batch right after to snag all those sales of people who wanted an AMD card but now don't want to wait. The stock mind games are getting to me.

I would think they would have way more stock an Nvidia. The TSMC 7NM process is very mature compared to Samsungs 8NM. After the Nvidia disaster 3000 release, I would think AMD would be smart enough to stock pile cards.

Of course AMD has failed numerous times when it comes to GPU releases, so who the fuck knows.
 

kirbyrj

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Those are previous gen cards and are (presumably) significantly cheaper than next gen cards. The RX 5700 already has a better hash/watt efficiency rating than the just released 3080. Even so, a RX 5700 nets about $1.50 a day before electricity. $300/$1.50 so you're looking at 200 day ROI before paying for electricity. Big Navi will likely be twice as fast, but consume more power, so you're still looking at a 200-250 day ROI on those cards before electricity.

I can see someone mining with their home card when it's not in use gaming. Mining farms have significantly longer ROI which drives most people away (as well it should).
 

DukenukemX

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AMD is also expected to face the huge demand for its next-generation GPUs. After all, customers who need new graphics cards will buy whatever card is available – and no one really knows when RTX 30 series will finally physically on the shelves.
What I find hilarious about that statement is that this happened to the RTX 2000 series, and hardly anybody bought those cards after the scalping. The RX 5700 and 5600 XT cards didn't sell well either, so what makes AMD think that the 6000 cards will have huge demand?
 

ChadD

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Beginning to wonder if the stock situation will be similar to Nvidia's

TMSC hasn't had any major issues delivering zen. AMD isn't using unicorn memory.

If they can't meet demand its cause they failed somewhere outside of manufacturing. Which we can only hope doesn't happen with Lisa saying she wants to actually compete with GPUs.

Things seem to be in their favor right now... lets just hope performance is where it needs to be to create real demand and test all that.
 

Zarathustra[H]

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TMSC hasn't had any major issues delivering zen. AMD isn't using unicorn memory.

If they can't meet demand its cause they failed somewhere outside of manufacturing. Which we can only hope doesn't happen with Lisa saying she wants to actually compete with GPUs.

Things seem to be in their favor right now... lets just hope performance is where it needs to be to create real demand and test all that.

Well, almost every desireable launch has a little bit of a tight supply in the beginning.

I don't remember ever seeing a potentially desirable product that was easy to get the first couple of weeks after launch.

The same will likely apply to AMD's new GPU's.

I expect it should do a lot better than that Nvidia shit show though.
 

FrgMstr

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Well, almost every desireable launch has a little bit of a tight supply in the beginning.

I don't remember ever seeing a potentially desirable product that was easy to get the first couple of weeks after launch.

The same will likely apply to AMD's new GPU's.

I expect it should do a lot better than that Nvidia shit show though.
I would suggest that AMD will sell more the first week than NVIDIA has sold of the 3000 series to date.
 

Krenum

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This will be interesting. I doubt it will make a difference though. Greed, uh, finds a way.
 

FrgMstr

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Yawn. They recommend. Yeah, that will work.
Well AMD are also committing resources to help if asked. Not exactly like AMD can legally force a retail POS to do anything. But AMD surely could lose that next shipment of GPUs if the retailer did nothing to combat this issue. Wake up and learn how the world works.
 

Epos7

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Well AMD are also committing resources to help if asked. Not exactly like AMD can legally force a retail POS to do anything. But AMD surely could lose that next shipment of GPUs if the retailer did nothing to combat this issue. Wake up and learn how the world works.
I think the way the world works is AMD doesn't want to piss of a retail partner by dicking them around like that. It's not like they have such sound footing in the GPU market they can blackmail retailers without repercussions.
 

Lakados

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Purely anecdotal, but it took me several months to get my hands on a 3900X. I don't remember it being in such short supply as the 3080, but it wasn't exactly easy to come by either.
Ordered mine in November, it arrived in April.
 

DooKey

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Well AMD are also committing resources to help if asked. Not exactly like AMD can legally force a retail POS to do anything. But AMD surely could lose that next shipment of GPUs if the retailer did nothing to combat this issue. Wake up and learn how the world works.
I know how it works. The dollar rules all. AMD is still in no position to control their retail partners that they share with NV. Like it or not NV rules the roost in discrete GPU sales. Retailers won't bite the hand that feeds them...yet.
 

luisxd

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eBay and Amazon should also try to control the scalping situation.
 

luisxd

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Why? They make money from scalpers.
Everyone in the supply chain makes money from scalpers, even AMD. But we're talking about what's best for users not what makes more money. I see how eBay and Amazon have no direct connection to this market like AMD or their AIBs, so they wouldn't have a reason to provide any help in this situation, but they could since the computer parts market is one of the strongest in their platforms.
 

DooKey

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Everyone in the supply chain makes money from scalpers, even AMD. But we're talking about what's best for users not what makes more money. I see how eBay and Amazon have no direct connection to this market like AMD or their AIBs, so they wouldn't have a reason to provide any help in this situation, but they could since the computer parts market is one of the strongest in their platforms.
Why should they care about the buyers? They make money from every scalpers sale. You obviously fail to understand capitalism.
 

vegeta535

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Everyone in the supply chain makes money from scalpers, even AMD. But we're talking about what's best for users not what makes more money. I see how eBay and Amazon have no direct connection to this market like AMD or their AIBs, so they wouldn't have a reason to provide any help in this situation, but they could since the computer parts market is one of the strongest in their platforms.
Their computer part market is peanuts to a company like Amazon. They probably make more selling toilet paper then computer parts.
 
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