AMD hires Nvidia Marketing 10 year veteran!

Discussion in 'AMD Flavor' started by Yakk, May 4, 2016.

  1. Yakk

    Yakk [H]ardness Supreme

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    Yes, Marketing! Good news for AMD, and I'm sure quite a the challenge for Mrs. Pirritano!

    OC3D :: Article :: Leslie Pirritano moves from Nvidia to AMD :: Leslie Pirritano moves from Nvidia to AMD after 13 years of employment


    Edit: 13 year veteran!
     
  2. KazeoHin

    KazeoHin [H]ardness Supreme

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    That's like hiring an expert nautical engineer with a decade of practical, citable success to un-sink the titanic.
     
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  3. TaintedSquirrel

    TaintedSquirrel [H]ardForum Junkie

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    Never heard of her but this sounds like exactly what AMD needs.
     
  4. rinaldo00

    rinaldo00 [H]ard|Gawd

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    If I write snarky quips can I get likes too? ;)
     
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  5. KazeoHin

    KazeoHin [H]ardness Supreme

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    Snarky... or TRUE?




    Both.
     
  6. rinaldo00

    rinaldo00 [H]ard|Gawd

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    By gosh it worked! Thanks griff ;)
     
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  7. trandoanhung1991

    trandoanhung1991 [H]ard|Gawd

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    It's not that bad. It's more like a car manufacturer hiring an expert in car safety design AFTER having a few high-profile crashes and having to do a product recall.
     
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  8. razor1

    razor1 [H]ardForum Junkie

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    Yeah its not a one person problem either, they just don't have enough engineers to spread over a number of game dev teams......

    PS she isn't really marketing, she is more dev rel with a side of co marketing games.

    What AMD needs is someone to take the helm of their marketing team for their graphics cards.
     
  9. Pieter3dnow

    Pieter3dnow [H]ardness Supreme

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    I'm sure she will bail once she finds out there is no budget :)
     
  10. GeneticWeapon

    GeneticWeapon n00b

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    Yeah, they can create a marketing team that lies about how much vram is on their graphics cards, or how much of directx 12 their cards actually support. You crack me up.
     
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  11. Pieter3dnow

    Pieter3dnow [H]ardness Supreme

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    Could be worse: start paying developers to implement code that cripples opponents hardware worked for the other team :) .
     
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  12. Master_shake_

    Master_shake_ [H]ardForum Junkie

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    why do you think they hired someone from nvidia marketing.

    it's not for customers its to schmooze with devs and oems.
     
  13. razor1

    razor1 [H]ardForum Junkie

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    You do realize how moronic that statement is right? Async compute is not the same thing as AMD's marketed Async shaders ;)
    Yes it is worse, async shaders which is an AMD only hardware feature is out of DX 12 specs and they are having developers implement it as single path for both AMD and nV hardware, good point! You actually didn't put much thought into what you posted did you? Even though you were one of those people that loved to talk about async shaders.
     
  14. razor1

    razor1 [H]ardForum Junkie

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    Well one person ain't going to shit with devs you need infrastructure to support dev teams, one person can do how many projects at once? I don't care how good a person is, its the time a person can allocate, you only have 24 hours in a day.
     
  15. Master_shake_

    Master_shake_ [H]ardForum Junkie

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    you better tell AMD that.

    \

    they even call the async compute engines.

    Contact Us at AMD

    here's their phone number call them and tell them they are wrong.

    and post the results.
     
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  16. razor1

    razor1 [H]ardForum Junkie

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    They are wrong, have look at DX12 specs, they know they are wrong too, thats why when you have AMD programmers talking about it at GDC they never use the term Async shaders, they always use multi engine and async compute.

    And we have had multiple discussions about it here, at B3D, where programmers have corrected others using the wrong terms. This what caused all the confusion to begin with, because people believed AMD marketing and it totally f*ed up any proper understanding of what was going on outside of people that actually knew what was what.
     
  17. Master_shake_

    Master_shake_ [H]ardForum Junkie

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    well give em a call.

    don't forget to record the convo.
     
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  18. razor1

    razor1 [H]ardForum Junkie

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    can't record a phone conversation without prior consent lol, don't know you know your laws?

    I suggest read up, and don't be a marketing sap.

    Recording Phone Calls and Conversations | Digital Media Law Project

    why don't you do it? I will see ya in lock up pretty quickly if you don't go through AMD's legal department and have you lawyer ready too, cause you better make sure both sides dot their I's and crosses there T's.
     
  19. Pieter3dnow

    Pieter3dnow [H]ardness Supreme

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    Actually I was wondering where that Async driver was for the 900 series they been telling people they are doing it but Nvidia never released it.

    I'm pretty sure the bold bit is wrong ;)
    Because it would require an AMD extension to DX12 to function and so far haven't heard anything about extensions for Async just for console related instructions
     
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  20. Pieter3dnow

    Pieter3dnow [H]ardness Supreme

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    Fly to Chicago call them from there :) .
     
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  21. Master_shake_

    Master_shake_ [H]ardForum Junkie

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    obviously you tell them you are recording it....

    read up? links?
     
  22. razor1

    razor1 [H]ardForum Junkie

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    Async compute works fine, that is what the kicker is, multiple compute queues, no problem, compute queues with graphics queues in DX12 is the issue.

    Why don't you read, I can't believe we have had so many discussions on it, and you are still stuck at what you were saying 8 months ago?
     
  23. razor1

    razor1 [H]ardForum Junkie

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    Its federal dude, doesn't matter where you are located, can't even read that? Are you in the US?
     
  24. Pieter3dnow

    Pieter3dnow [H]ardness Supreme

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    Thought it was per state rather then federal ;)
     
  25. razor1

    razor1 [H]ardForum Junkie

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    MS's dev site for DX, not hard to find, they go right into what multi engine is, what async compute is. Async shaders are mentioned as some hardwares are capable same are not, hence not part of the spec.
     
  26. Yakk

    Yakk [H]ardness Supreme

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    Speaking of dev support, AMD is also supporting all consoles, so AMD is already working closely with the big game engines and big studios. It used to be a big issue for them, bit a lot less worried about that now... Heck even Epic is stuck supporting GCN, even if it's most probably goes against Mr. Sweeny's wishes.

    I see her continuing and expanding this work even more.
     
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  27. razor1

    razor1 [H]ardForum Junkie

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    its breaks wire tapping laws, the reason it was done that was is cause phone calls can be over state lines. (one of the way they took down the mob)
     
  28. Pieter3dnow

    Pieter3dnow [H]ardness Supreme

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    Can't believe Nvidia the masters of the universe when it comes to drivers could not fix it ...
     
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  29. razor1

    razor1 [H]ardForum Junkie

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    Well if async shaders isn't supported the way GCN has support for them, there may be no hope to fix it through software in Maxwell 2, again is it really that important too when Fiji doesn't even get the same benefits as Hawaii, or Hawaii vs. Barts etc?

    Async compute on the other hand, yeah we have seen it work.

    Async shaders works outside of the DX12, OGL, Cuda etc. So there might be some hope, but longer its not there the more likely it can't be fixed in DX12 due to what ever incompatibility.

    Its not something that would be the forefront if it creates headaches for dev's to begin with. We saw Hitman, async done right? Was it, looks to me the DX12 path was just utter crap.
     
  30. razor1

    razor1 [H]ardForum Junkie

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    Its a starting point, but they need to much more, like get openGPU into the major engines that would be a good start.
     
  31. {NG}Fidel

    {NG}Fidel [H]ardness Supreme

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    Any good news is good news. No need to reach out for other unrelated subjects just to rain on the parade.
    We will see how this all plays out in the end.
     
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  32. TaintedSquirrel

    TaintedSquirrel [H]ardForum Junkie

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    I have exclusive footage of her first day walking into AMD's marketing dept:

    [​IMG]
     
  33. razor1

    razor1 [H]ardForum Junkie

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  34. Yakk

    Yakk [H]ardness Supreme

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    It was expected, the same usual few people, no worries. ;)
     
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  35. Zion Halcyon

    Zion Halcyon 2[H]4U

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    After the launch of the 1080 and 1070, AMD need all the PR and marketing spin they can get.
     
  36. Yakk

    Yakk [H]ardness Supreme

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    Hmm, quite the opposite actually. With little-to-no hard specifications and numbers given at an official product launch, I find that really, really odd.
     
  37. {NG}Fidel

    {NG}Fidel [H]ardness Supreme

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    I take it a press release really blew you away...
    How telling.
     
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  38. Zion Halcyon

    Zion Halcyon 2[H]4U

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    Have you checked the latest AotS benches with the 1080?

    I was withholding judgment until I saw some benches, and the numbers are just downright ugly.
     
  39. {NG}Fidel

    {NG}Fidel [H]ardness Supreme

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    I'll wait until benchmarks don't come with the word leak attached.
     
  40. Zion Halcyon

    Zion Halcyon 2[H]4U

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    Fair enough, and I get it. But I have some concerns based on that.