AMD Drops Radeon RX 460, RX 470 Prices

Megalith

Megalith

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Due to the impending launch of the GTX 1050, AMD is taking 10 bucks off on some of its RX 400-series cards. Competition is good…

As of today, the Radeon RX 460’s “suggested e-tail price” will start at $100 and the Radeon RX 470 will start at $170 “with new holiday programs.” An AMD representative couldn’t clarify what “new holiday programs” meant, exactly, but those adjusted costs represent a $10 discount from the launch-day SEPs for both cards. Scanning Newegg this morning, a couple of Radeon RX 460s indeed clock in at $100, while PowerColor’s Red Dragon RX 460 will set you back just $95 after rebate. Most 4GB versions of the RX 460 have also settled down at AMD’s stated $140 SEP for the card after months of pricing inflation.after rebate. Most 4GB versions of the RX 460 have also settled down at AMD’s stated $140 SEP for the card after months of pricing inflation.
 
I'm not sure this will make a huge impact but it's a step in the right direction at least.
 
TAP said:
I wish there were more than two companies...
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Yeah, it's disappointing 3DFX folded, Matrox, S3 and others stopped making consumer cards, and Bitboys Glaz3D never materialized, but it is what it is. Now we just have to hope we can keep at least two of them.
 
Zarathustra[H] said:
Yeah, it's disappointing 3DFX folded, Matrox, S3 and others stopped making consumer cards, and Bitboys Glaz3D never materialized, but it is what it is. Now we just have to hope we can keep at least two of them.
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Yep. Lets pray it just doesn't got down to 1.
 
AMD is just delusional at this point, a $10 official price cut is them hoping things won't get any worse for them but who would want to touch RX460 anywhere near $100 after the 1050 launches?

And $140 RX460 4GBs just makes me L O L.
 
Zarathustra[H] said:
Yeah, it's disappointing 3DFX folded, Matrox, S3 and others stopped making consumer cards, and Bitboys Glaz3D never materialized, but it is what it is. Now we just have to hope we can keep at least two of them.
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Why did Matrox stop? I loved them back in the day, even with their PowerVR m3D. I had the Matrox Mystique that was awesome. The Millenia (?) was another good one. I know they left a while ago, but I never looked into why. They were the go-to card for amazing 2D performance and quality.
 
Ur_Mom said:
Why did Matrox stop? I loved them back in the day, even with their PowerVR m3D. I had the Matrox Mystique that was awesome. The Millenia (?) was another good one. I know they left a while ago, but I never looked into why. They were the go-to card for amazing 2D performance and quality.
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I had a MGA Matrox millennium back before the 3D days. They were highly regarded because they had some of the best DAC's, something that doesn't matter anymore since no one uses analogue VGA outputs anymore.

The first gen Matrox Mystique 3D was my first 3D card, but it had very limited title support back then. It died a week before my 1 year warranty expired, which was strangely enough honored in cash, so I spent the returned money on a special 6mb version of the Voodoo 1, with my trusty Matrox Millenium for 2D, which lasted me until I built a Duron 650 (which overclocked to 950) and got a Geforce 2 GTS.
 
tumblr_lgedv2Vtt21qf4x93o1_40020110725-22047-38imqt.jpg
 
Ur_Mom said:
Why did Matrox stop? I loved them back in the day, even with their PowerVR m3D. I had the Matrox Mystique that was awesome. The Millenia (?) was another good one. I know they left a while ago, but I never looked into why. They were the go-to card for amazing 2D performance and quality.
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Some companies leave the consumer market because the profit isn't there.
 
viscountalpha said:
Some companies leave the consumer market because the profit isn't there.
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Yeah, you need to play the big volume game in order to make a decent profit in consumer anything.

I loved Matrox, but their last two consumer 3D products (Parhelia & Parhelia 2) failed to impress enough to the point where they gained market share, which is probably why they dropped out, and focused on professional AV type stuff instead.

The truth is - however - that most companies prefer to not operate in competitive markets if they don't have to, because it is easier to make money with less effort when you are the only player.

That's why you often see them trying to carve out niche's within the markets they operate in, if they can't be the only player.

Fungible markets where you are selling something interchangeable with your competitors are loathed and avoided if possible. Video cards aren't quite fungible, but the way we want them to work, all rendering the same thing on screen, with the only difference being performance is almost there.

Nvidia has been trying to change this too, by introducing game works and other exclusivity features which kind of sucks.
 
Zarathustra[H] said:
I loved Matrox, but their last two consumer 3D products (Parhelia & Parhelia 2) failed to impress enough to the point where they gained market share, which is probably why they dropped out, and focused on professional AV type stuff instead.
.
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That's right. I remember that Parhelia phase that was really hyped up but delivered poorly. :/ A lot of us were hyped here. Sadly, it didn't pan out.

I highly doubt we'll have a price war, but it'll be nice to see some low cost cards for some people to finally upgrade or grab one for a low end gaming machine.
 
Ur_Mom said:
That's right. I remember that Parhelia phase that was really hyped up but delivered poorly. :/ A lot of us were hyped here. Sadly, it didn't pan out.

I highly doubt we'll have a price war, but it'll be nice to see some low cost cards for some people to finally upgrade or grab one for a low end gaming machine.
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$100 for a 1050 isn't cheap enough already because there's some socialist right to cheap gaming hardware that I'm not aware of?

You sound like the 2500K guys who paid $40/year for a CPU and are somehow still whining about how PC gaming is getting too expensive.
 
Palladium@SG said:
$100 for a 1050 isn't cheap enough already because there's some socialist right to cheap gaming hardware that I'm not aware of?

You sound like the 2500K guys who paid $40/year for a CPU and are somehow still whining about how PC gaming is getting too expensive.
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wait what? Someone is happy to see competition lower prices and you are comparing it to socialism?

19789999.jpg
 
KazeoHin said:
wait what? Someone is happy to see competition lower prices and you are comparing it to socialism?
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The competition lowered prices and still somebody ain't happy. Maybe you should try reading posts next time instead of blindly posting memes.
 
Palladium@SG said:
The competition lowered prices and still somebody ain't happy. Maybe you should try reading posts next time instead of blindly posting memes.
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Who wasn't happy?

Sounds like it isn't my reading comprehension that needs improvement....
 
Zarathustra[H] said:
Yeah, you need to play the big volume game in order to make a decent profit in consumer anything.

I loved Matrox, but their last two consumer 3D products (Parhelia & Parhelia 2) failed to impress enough to the point where they gained market share, which is probably why they dropped out, and focused on professional AV type stuff instead.

The truth is - however - that most companies prefer to not operate in competitive markets if they don't have to, because it is easier to make money with less effort when you are the only player.

That's why you often see them trying to carve out niche's within the markets they operate in, if they can't be the only player.

Fungible markets where you are selling something interchangeable with your competitors are loathed and avoided if possible. Video cards aren't quite fungible, but the way we want them to work, all rendering the same thing on screen, with the only difference being performance is almost there.

Nvidia has been trying to change this too, by introducing game works and other exclusivity features which kind of sucks.
Click to expand...

Parhelia 2?
 
Palladium@SG said:
$100 for a 1050 isn't cheap enough already because there's some socialist right to cheap gaming hardware that I'm not aware of?

You sound like the 2500K guys who paid $40/year for a CPU and are somehow still whining about how PC gaming is getting too expensive.
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Wow. I think you're reading too much into it. I like the competition. I just don't think a price war is going to happen. I like lower prices, no bitching about it at all. I don't mind the higher prices, but who in their right mind wouldn't like lower prices on the same stuff?! Unless you're buying shit so you can say you bought a gold plated iPhone and bragging on the cost, no one would do that.

I'm a 2600K guy that is dragging out my CPU over the long haul. PC gaming isn't too expensive at all. This is the longest I've gone without an upgrade, but I'm just not hurting for performance....
 
Everyone screamed "rumored," but these were obviously coming. The GTX 1060 6GB is faster in most games than the RX 480.

The RX 460 has about 38% of the shader power of an RX 480.

The GTX 1050 Ti is 3/5 of a GTX 1060's shaders (60%), and the clock speed difference drops that shader throughput down to 48%. That's not promising for AMD, so of course the price drops were happening.
 
Zarathustra[H] said:
Yeah, you need to play the big volume game in order to make a decent profit in consumer anything.

I loved Matrox, but their last two consumer 3D products (Parhelia & Parhelia 2) failed to impress enough to the point where they gained market share, which is probably why they dropped out, and focused on professional AV type stuff instead.
Click to expand...

Man...ancient history there...I was Matrox fan with the G200 and G400...then went to AMD and finally got my first Nvidia product last December with my new laptop and upgraded to a 1080 over the summer.

Matrox is actually using AMD GPUs for some their products now.
 
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