everyone with a clue knows this is the card to compete with the gtx460 because the 5770 could not. IF the 6870 launches at 275 bucks then that defeats the point of the card for most people which is to provide more bang for buck than the gtx460.
Anyone with a clue knows that the 6870 DESTROYS the 460 and those people will know why it costs more, as it rightly should. I don't think the 6870 is ment to compete with the 460 at all. 6850 perhaps.