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AMC Theatres, which wants MoviePass dead, has begun pushing back against the $10-a-month service by disabling electronic ticket sales at its Denver and Boston locations. Unfortunately, this maneuver is akin to “throwing a pebble at a tidal wave,” being that E-ticketing is only available at 6% of the locations that support MoviePass anyway, and subscribers can just as easily get tickets the standard way (checking in with your phone when you’re in proximity of a theater). The service has exceeded 150,000 members after announcing its cheaper plan.
AMC Theatres is clearly not giving up without a fight when it comes to trying to stop MoviePass from becoming a big deal. Funnily enough, Boston and Denver were the locations where AMC Theatres and MoviePass were once testing a partnership that would have had subscribers pay a little extra for a subscription that included IMAX and 3D movies. There were even talks of an AMC exclusive card that wouldn’t require users to check in to a movie through the MoviePass app. That makes me wonder if the reason AMC Theatres is really upset about this is because they were getting their own subscription service together, just with a more expensive price tag that couldn’t compete with MoviePass’ new price.
AMC Theatres is clearly not giving up without a fight when it comes to trying to stop MoviePass from becoming a big deal. Funnily enough, Boston and Denver were the locations where AMC Theatres and MoviePass were once testing a partnership that would have had subscribers pay a little extra for a subscription that included IMAX and 3D movies. There were even talks of an AMC exclusive card that wouldn’t require users to check in to a movie through the MoviePass app. That makes me wonder if the reason AMC Theatres is really upset about this is because they were getting their own subscription service together, just with a more expensive price tag that couldn’t compete with MoviePass’ new price.