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- Aug 20, 2006
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Amazon is rolling out pickup points where shoppers can retrieve items in mere minutes. These “Instant Pickup” points are being implemented for impulse buys such as small foods and electronics accessories, but I’m not sure why someone wouldn’t just go to a convenience store for such things. (From what I can tell, only non-niche, fast-selling items [which you could find anywhere] will be offered.)
Shoppers on Amazon's mobile app can select from several hundred fast-selling items at each site, from snacks and drinks to phone chargers. Amazon employees in a back room then load orders into lockers within two minutes, and customers receive bar codes to access them. The news underscores Amazon's broader push into brick-and-mortar retail. The e-commerce company, which said in June it would buy Whole Foods Market Inc for $13.7 billion, has come to realize that certain transactions like buying fresh produce are hard to shift online. Its Instant Pickup program targets another laggard: impulse buys.
Shoppers on Amazon's mobile app can select from several hundred fast-selling items at each site, from snacks and drinks to phone chargers. Amazon employees in a back room then load orders into lockers within two minutes, and customers receive bar codes to access them. The news underscores Amazon's broader push into brick-and-mortar retail. The e-commerce company, which said in June it would buy Whole Foods Market Inc for $13.7 billion, has come to realize that certain transactions like buying fresh produce are hard to shift online. Its Instant Pickup program targets another laggard: impulse buys.