Amazon is developing a free, ad-supported complement to its Prime streaming video service, according to people familiar with its plans. The company is talking with TV networks, movie studios and other media companies about providing programming to the service, they say. It seems to me this just goes against everything streamers want. Most people are cutting the cord because they are tired of all the commercials. Why would they want to use this service? I guess money talks and free is free, but I'm not sold on it. For the ad-supported service, Amazon wants to dive into back catalogs of TV and movie studios, looking to beef up its children's programming, for example, one TV industry insider says. It is also going after lifestyle, travel, cooking and other shows that are a good fit for an e-commerce platform.