Prime Day 2017 will start at 6pm PT/9pm ET on Monday, July 10, giving Prime members 30 hours to shop instead of 24 like the previous events. As the name would suggest, you’ll need to be a Prime member to take part of the special deals, which include exclusive offers on Alexa devices and “one of its largest total volume TV deals in history.” I remember the first one being a bust and the second not much better, but we’ll see what happens this year. The third annual Prime Day will be Tuesday, July 11, with hundreds of thousands of deals exclusively for Prime members around the world. New this year, members can enjoy 30 hours of deal shopping starting at 6pm PT/9pm ET on Monday, July 10 – and new deals as often as every five minutes. Prime Day has expanded to 13 countries this year, and Amazon is bringing new and existing members in the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria the best deals of the year. Members will find millions of items in stock, including deals from thousands of small businesses and entrepreneurs.