cageymaru
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Alibaba has set a new e-commerce sales record on China's 11.11 or Singles Day as over $30.8 billion was spent during the event. It took the online retail portal 85 seconds to hit $1 billion in sales. Sales increased 27% over last year and more than 1 billion delivery orders were processed. In comparison, America's Black Friday 2017 generated $5 billion in sales. More than 180,000 brands participated in the event and the big winners were Apple, Dyson, Kindle, Estee Lauder, LOreal, Nestle, Gap, Nike and Adidas. Only 17.5% of China's commerce is done online. Additional statistics from the event can be found here.
The Chinese giant is putting a big focus this year on a strategy it calls "new retail," which aims to bring together the online parts of its business with the offline. For example, it has a chain of grocery stores called Hema which allow users to go in and shop, pay with their phone and walk out. "When we talk about new retail, we strongly believe that online commercial world and offline brick mortars are not separate worlds. And if you look at the customer base today, everyone is living in the internet. Everybody is the internet user. You have the same customer base. You must have the same commercial world. It's all about how to innovate online and offline to a whole digitalized commercial world," Zhang told CNBC.
The Chinese giant is putting a big focus this year on a strategy it calls "new retail," which aims to bring together the online parts of its business with the offline. For example, it has a chain of grocery stores called Hema which allow users to go in and shop, pay with their phone and walk out. "When we talk about new retail, we strongly believe that online commercial world and offline brick mortars are not separate worlds. And if you look at the customer base today, everyone is living in the internet. Everybody is the internet user. You have the same customer base. You must have the same commercial world. It's all about how to innovate online and offline to a whole digitalized commercial world," Zhang told CNBC.