Aetna has launched a new initiative called Attain that will allow its users to pay for their Apple Watch by participating in the program. Aetna has deep clinical experience assisting its members with their healthcare needs from wellness to chronic disease. Through the use of an Apple Watch, the Attain app will provide Aetna members personalized goals, track their daily activity levels, recommend healthy actions, and ultimately reward them for taking these actions to improve their well-being. Members who participate in the personalized experience that combines their health history with the power of the Apple Watch, will have a chance to earn their Apple Watch as a reward. Participation requires that Aetna members have an iPhone 5S or later and an Apple Watch Series 1 or later. The program is completely voluntary and users can choose the information that they share. After users have joined Attain, they will have the additional option to share their Attain program data and health history with Apple, enabling Apple and Aetna to collaborate, and over time, continue to improve the Attain experience. Through analytics and machine learning, the collaboration will lead to new features for Attain, offering more personalized recommendations designed to give greater context and decrease barriers to health care. All Attain health data is encrypted on the device, in transit, and on Aetna and Apple's servers, where it will be stored in a highly secure environment using industry-leading practices fully in compliance with HIPAA. Information from this program will not be used for underwriting, premium or coverage decisions.