Our local BB has a 65" 4K TV and 3D and its a real head turner. I always considered 3D to be a gimmick and probably worse than what it is in theaters. Boy was I wrong! Freaking gorgeous. I took the wife in to see it so she could give an opinion. She thought it was amazing too. Damn thing is expensive though at $5500 currently. We're talking about getting one for the new house we're building.