It means that it can effectively dissipate 250W of heat from a video card - it does not mean that the cooler consumes an additional 250W of electricity. I agree, but I wish we knew more about when it would hit. I'm tempted by the 680s, but I think once Guild Wars 2 hits, I will probably play that 90% of the time and if that's the case, I think my 480s in surround will have no problem - giving me the luxury of waiting until the next refresh or the one after. However, I just got a nice bonus from work and it's making a very different argument... Actually, yes. Really.