https://keepa.com/#!product/3-B017DG09WM Launched 769 EUR. Rare deals below 700. In 1Q it was at 799 then 724, and hovering in the middle of that for the next year. In 2018 after 2 years of product on shelves it's still at 675-750 EUR. It depends where you look and how much you cherry pick your links. The AUO M270DAN2.x especially with Gsync has not really moved much anywhere. A 10% drop if even that is laughable in 2 years when there were 3+ competing panels launched. You can do the same cherry picking with 32GK850G, some people paid 900+ EUR for it few months after launch yet if you wait for deals you can get it for 560 EUR. Meanwhile freesync variant with wider gamut and better saturation, adjustable sharpness (850G has unusable blur and no sharpness adjustment to fix it, OSD pop up bug on all units, ...) has not really moved in price at all, no deals, nothing, sitting at 550-599 EUR. No one should even be buying any TN monitors a while now, let alone stuff like PG278QR an overpriced to hell TN. Well unless you're a paid pro player or get it from a sponsor then sure I can understand why you would stick with TN. I don't play games below 90fps but to each their own. If you love consoles at 30fps and PC games at 60fps, well that's up to you. You don't need it, you need a $3000 one.