How exactly does the step up program work?
Well you buy for example a 980ti and then if a new video card comes out within 90 days of purchase you can step up to the new version. Its based on the card you buy. You get a list that will let you know which cards you can step up to. If its the top of the line you don't have an upgrade path unless a whole new family of cards comes out within 90 days. For me from what I have read it will be the Evga founders edition.
You have to register your card with them within 14 days of purchase and also upload your invoice to be eligible.If you register after 14 days then you have to buy an extended warranty from evga to be eligible.
You then enter a que and have to wait till your number is picked. You then send your old card back to them and also pay whatever difference they charge between the two cards. I paid $590 for the card without tax and after a $20 rebate