Google X Is Now Just Plain Old 'X'

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According to this article, Google X has been renamed to just "X."

For starters, there’s a shorter name. It’s just “X” now, the parental moniker chopped off. And it has this nifty new logo that’s meant to capture the X blueprint of incubating a “radical solution” to a “really big problem in the world” that deploys some “breakthrough technology.”
 
I have never heard of Google X, guess I don't pay enough attention to the siblings of Google.
 
What? How have you never heard of x? Its the next biggest thing since w!
 
Guess I am glad I am not the only one to wonder what this was. Haha
 
Its a top secret R&D of Google that they want everyone to know about, hence naming it "X", but no one has heard about it before, thus the renaming and the news article.
 
Just makes me think of Xwindows...

X-Window-System.png
 
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