HardOCP News
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- Dec 31, 1969
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How can this be? Apple's "magical" iPad losing out to Amazon's plain ol' tablets? Some form of trickery must be involved.
As more value-priced tablet brands enter the marketplace and the average purchase price of tablets declines, satisfaction with cost continues to rise, according to the J.D. Power 2014 U.S. Tablet Satisfaction StudySM—Volume 2 released today. The study, now in its third year, measures customer satisfaction with tablets across five factors (in order of importance): performance (28%); ease of operation (22%); features (22%); styling and design (17%); and cost (11%). Satisfaction is calculated on a 1,000-point scale.