Facebook Acquires Health And Fitness Tracking App

HardOCP News

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I believe the key word here is TRACKING. Sure Facebook says they aren't going to blend the data into its own service but you know they will eventually.

Facebook has bought Moves, an app that keeps track of your daily exercise and fitness routine as well as the places you visit. The news was revealed in a blog posted Thursday by ProtoGeo Oy, the company behind Moves. No details about the deal were revealed, simply that Facebook has acquired both the company and the app.
 
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