General Motors To Drop Facebook Ads

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General Motors says it is dropping Facebook ads due to low consumer impact. I guess the only ads that get traction on FB are the ones that advertise some sort of "Ville" game.

General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebook's ads had little impact on consumers.
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Wait, you mean people don't impulse-buy cars or decide to go with a Cruzer over a Versa because of a spiffy FaceBook advert? Wow, my world-view has just been upended. :sarcasm:
 
If you want a fucking car... you're going to get a car. No ad is going to determine "OH MY GOD THAT AD HAD PRESENTED TO ME THAT I NEED TO UPGRADE MY VEHICLE!"
 
The ads would have been more effective if they showed some hot chick and mentioned something about seeing who's been looking for me. Maybe even tossed my city in there somehow...

then I would have bought a car because I *need* to know if that hot chick was looking for me.
 
Demon10000 said:
The ads would have been more effective if they showed some hot chick and mentioned something about seeing who's been looking for me. Maybe even tossed my city in there somehow...

then I would have bought a car because I *need* to know if that hot chick was looking for me.
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and you gotta look fly in your new whip for the "hot singles looking for sex in *insert your town here*"
 
mavalpha said:
Wait, you mean people don't impulse-buy cars or decide to go with a Cruzer over a Versa because of a spiffy FaceBook advert? Wow, my world-view has just been upended. :sarcasm:
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You mean Chevrolet doesn't advertise anywhere else and Facebook is the debil for doing so? :sarcasm:
 
More companies need to realize the same. FB is an over-hyped "Let's hook up! Look at me!" garbage, that brings no real values to real businesses... All the sheeple jumping in the IPO this Friday are gonna get f@#$#%ed...;)
 
mzs_biteme said:
More companies need to realize the same. FB is an over-hyped "Let's hook up! Look at me!" garbage, that brings no real values to real businesses... All the sheeple jumping in the IPO this Friday are gonna get f@#$#%ed...;)
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Actually all the sheeple who buys it first are the winners. It's the people they sell to that are gonna get f@#$#%ed
 
google works, because people are searching for something.

People aren't searching for jack shit on facebook. They are more worried about how big their friends turd was he just bragged about.
 
I don't think ads in general are worth it. I have never looked at an ad and had it influence my purchase in favor of the party being advertised. I know ads only showcase the positive sides of products. I have zero confidence in the information presented from a completely biased viewpoint, and the people making money from the product absolutely have a biased viewpoint. I never make buying decisions based on ads, from the most insignificant purchase through the largest purchases.
 
I've noticed that people today are driving very exotic cars.

BMW
Mercedes
Audi
Lexus
Infiniti
Volvo

These seem to be the most popular cars nowadays for people to drive. Nowhere on that list is a GM product. Apple may have spoiled people into buying luxury quality products, and even Cadillac doesn't meet peoples requirements.

Whether or not people can afford to make the payments for those cars is another subject.
 
mzs_biteme said:
More companies need to realize the same. FB is an over-hyped "Let's hook up! Look at me!" garbage, that brings no real values to real businesses... All the sheeple jumping in the IPO this Friday are gonna get f@#$#%ed...;)
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For the right company, advertising on FB might work decent. But or any car manufacturer, not so much. I don't know 1 single person who goes on FB looking to buy a car. It would be the same out come if they tried to advertise on a porn site, nobody is there to shop for a car ;).

It's about time GM did something right and realize that they should be marketing where people might actually be searching for a car, like Google.
 
Ashbringer said:
I've noticed that people today are driving very exotic cars.

BMW
Mercedes
Audi
Lexus
Infiniti
Volvo

These seem to be the most popular cars nowadays for people to drive. Nowhere on that list is a GM product. Apple may have spoiled people into buying luxury quality products, and even Cadillac doesn't meet peoples requirements.

Whether or not people can afford to make the payments for those cars is another subject.
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The reason GM/Ford are not on that list:

January 2009 - I had a 1993 Lincoln Town Car with 190K and while it was still fine it was going to need some work north of 3-4K. More than the car was worth. So I decided it was time for my first new car. I really wanted a new Town Car as I loved my older one. It just fit me well as I'm a tall heavyset fellow (6'4" 280). Looked at them and the cheapest Town Car was 50K+ and the MKS/Z were in the 42 and up range. The warranty was 3 year 50,000 mile.

I really wanted the Lincoln but it just didn't make sense for 50K+ with nearly no tech features just seat size going for it. The MKS/Z were a step in the right direction but those warranties were just to low for that much money and being they were first model year with no reliability stats they didn't make sense either.

Due to the cost/lack of warranty I looked around and found a Certified Pre-Owned 2006 Infinity M35x fully loaded with 41,000 miles on it for under 27K. It had the original MFG warranty 5 year from in service date (June 2006) / 100,000 mile warranty covering it since it was Certified Pre-Owned.

So I purchased the highly rated (reliability) Infiniti with an effective warranty of 3 year/59,000 mile warranty. I have nothing but good things to say about the car. I traded it back in for a 2011 M37 with 12K miles in 2011 when I hit 90K on my 2006.
 
I have myself tried advertising via Facebook with hundreds of dollars worth of donated money spread out over several weeks. From my experience, I have a sneaking suspicion that the Facebook Advertisements system is rigged.
 
canna said:
I don't think ads in general are worth it. I have never looked at an ad and had it influence my purchase in favor of the party being advertised. I know ads only showcase the positive sides of products. I have zero confidence in the information presented from a completely biased viewpoint, and the people making money from the product absolutely have a biased viewpoint. I never make buying decisions based on ads, from the most insignificant purchase through the largest purchases.
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You're fooling yourself. I'd venture a guess that literally every purchase you've made in your entire lifetime was in someway influenced by advertising, either directly or indirectly. That includes everything from buying a home or car to buying a cup of lemonade from a kid on his front lawn.
 
Cyraxx said:
If you want a fucking car... you're going to get a car. No ad is going to determine "OH MY GOD THAT AD HAD PRESENTED TO ME THAT I NEED TO UPGRADE MY VEHICLE!"
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The car companies obviously disagree, evidenced by the millions spend on advertising on TV/billboards/etc.
canna said:
I don't think ads in general are worth it. I have never looked at an ad and had it influence my purchase in favor of the party being advertised. I know ads only showcase the positive sides of products. I have zero confidence in the information presented from a completely biased viewpoint, and the people making money from the product absolutely have a biased viewpoint. I never make buying decisions based on ads, from the most insignificant purchase through the largest purchases.
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I don't think any ad has ever convinced me to buy a product, but the very fact I know about the product in order to purchase it means that it probably has SOME advertising at some point.

Even video game publishers are paying as much or more to advertise a game than it cost to make it in the first place, so they obviously feel they're more likely to get sales from people knowing about and seeing a game advertised than from the actual quality of the game.
 
Cyraxx said:
If you want a fucking car... you're going to get a car. No ad is going to determine "OH MY GOD THAT AD HAD PRESENTED TO ME THAT I NEED TO UPGRADE MY VEHICLE!"
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Sure, if you're used-car shopping. New car owners have nobody's experience to go on regarding car reliability and durability. They'll see cars based on its looks and performance and accessories inside it, from what they saw on television ads between shows.

I admit I was taken by the 2009 Lincoln MKZ "Starships don't need keys" commercial a few years back.

http://youtu.be/k6n3_pMQ6OQ

Of course I couldn't afford a Lincoln either, lol.
 
That Lincoln commercial you mention is one of my favorite car commercials. It really played up the nerd vibe.
 
JayteeBates said:
That Lincoln commercial you mention is one of my favorite car commercials. It really played up the nerd vibe.
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The Volkswagen one with the dogs doing barking the Imperial March appealed to my nerd vibe too. That was so awesome.
 
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