Xbox 360 Announces Gaming and Giving for Good Event

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Xbox 360 today announced the upcoming Gaming and Giving for Good (G3) Xbox LIVE charity event taking place Saturday, Oct. 1, to benefit Extra Life, a Children’s Miracle Network Hospitals fundraiser. The charity is an organization that supports 170 children’s hospitals across North America. G3 will harness the power of millions of members on Xbox LIVE, the online entertainment network for Xbox 360, encouraging participants to raise money donated from family and friends for every hour spent gaming online. As part of the event, all participants will register at Xbox.com/g3 and receive a free Xbox LIVE Gold Membership for the weekend to play their favorite games. Xbox LIVE Gold allows users to play games online with friends and family and receive exclusive discounts on Xbox LIVE content.
 
I appreciate the sentiment, but think the core idea is a bit flawed...isn't the idea usually for people to pay you to do something per hour that requires some kind of effort, or that you wouldn't usually be doing?

Yes, please pay me $X per hour to slaughter transformed babies and kids in Dead Space 2...to donate to....Children's Miracle Network.....
 
Why don't they get all the PC gamers to bribe them to abort GFWL and never push it in games ever again, then donate the money to charity instead?
 
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