Because it probably doesn't cost them much to do this. They had already acquired the company that backs their Now services and its use is far more than just Now. They use it for remote play, streaming, and share play. All 4 of those features run off the same technology and is much easier to...
I am curious how most would want the card. I currently removed most of the original heatsink, but attached an EVGA hybrid cooler to the die only. If you look at GamersNexus youtube page, they did this same mod for this card. If I sold it, do you think it would sell better with the hybrid cooler...
Pure curiousity, why the jump from an 8800GTS to an 8800GT? I know oddly the naming seemed backwards where you'd think the GTS was faster, but it wasn't. Was it that much slower than the GT?