JC Bagnell from Newegg had an Interview with Robert Hallock from AMD about their new product announcements at Computex 2019. I think the part at the end stood out in particular:
13:47
JC Bagnell, Newegg: I think one thing that has been exciting from a democratizing standpoint though... We got like a feature and performance war at the high end. And the high end isn't nearly as expensive to start builing around as it used to be.
Robert Hallock, AMD: You're welcome.
14:33
J: Some of these lower-end parts, they are actually generating just as much excitement in the PC building community as your high end parts are.
R: Sure. I think one of the mistakes that many often make is when they say "enthusiast", they attach that to someone or...
J: ...to a price
R: To a price or to a certain amount of affluence in the customer, and for me that is not the right decision. You can be a PC enthusiast regardless of what your budget is. And I don't care if it's a $400 computer, or a $4,000 computer. To me, you are an enthusiast. And I want you to have the best possible performance that I can help provide. And so if that is a $99 processor, I'm gonna make the best damn $99 processor I can make, right? And so, there are people buying at all budgets. And any time you lose sight of that, you're in for trouble.
JC Bagnell, Newegg: I think one thing that has been exciting from a democratizing standpoint though... We got like a feature and performance war at the high end. And the high end isn't nearly as expensive to start builing around as it used to be.
Robert Hallock, AMD: You're welcome.
14:33
J: Some of these lower-end parts, they are actually generating just as much excitement in the PC building community as your high end parts are.
R: Sure. I think one of the mistakes that many often make is when they say "enthusiast", they attach that to someone or...
J: ...to a price
R: To a price or to a certain amount of affluence in the customer, and for me that is not the right decision. You can be a PC enthusiast regardless of what your budget is. And I don't care if it's a $400 computer, or a $4,000 computer. To me, you are an enthusiast. And I want you to have the best possible performance that I can help provide. And so if that is a $99 processor, I'm gonna make the best damn $99 processor I can make, right? And so, there are people buying at all budgets. And any time you lose sight of that, you're in for trouble.
The "$99 CPU" is certainly a reference to the Ryzen 2200G.
I believe this is what true enthusiast engagement looks like. FrgMstr does Intel see it the same way now?