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Tumblr’s pornography ban in December has resulted in a major exodus: numbers from web analytics firm Similarweb reveal the blogging site has lost over 100 million monthly page views since the end of January and saw a 17 percent decline in visits over the last 30 days. Despite this slump, Tumblr has defended the ban, calling it "the right decision."
In December, Tumblr CEO Jeff D'Onofrio said in a blog post that it chose to remove adult content after weighting the pros and cons of expression in the community. D'Onofrio said the platform had to consider the impact on different age groups, demographics, cultures and mindsets. "We made a strategic decision for the business that better positions it for long-term growth among more types of users. This was the right decision," a Tumblr spokesperson said Thursday in an emailed statement.
In December, Tumblr CEO Jeff D'Onofrio said in a blog post that it chose to remove adult content after weighting the pros and cons of expression in the community. D'Onofrio said the platform had to consider the impact on different age groups, demographics, cultures and mindsets. "We made a strategic decision for the business that better positions it for long-term growth among more types of users. This was the right decision," a Tumblr spokesperson said Thursday in an emailed statement.