WBurchnall
2[H]4U
- Joined
- Oct 10, 2009
- Messages
- 2,622
Every dollar spent on R&D has no return on investment until the R&D is finished and the product comes to fruition. You often have to continue to invest in R&D over time to develop a product. All initial R&D investment can seen as bad money if you are only looking at the cost as a loss on your balance sheet before the product is made and sold.Throwing good money after bad is how bankrupt companies think.