Rename USB name in Windows 7x64

Joined
Aug 19, 2018
Messages
63
Is it possible to rename a USB drive? I am not talking about renaming the name that shows next to the drive letter in Windows Explorer. When I boot up, I hit F11 and I get a list of drives that I can boot from. My USB is listed as Generic USB drive. This is the name I would like to change.
As the title says, I am using Windows 7x64.
 
That should be getting pulled from devices info. It would have to be changed on the device which would require hacking in the firmware of the USB drive.
 
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