I honestly love the look that both AMD and Nvidia have for their reference cards now. They both have a very industrial look with clean lines. Nvidia's FE cooler is actually fairly decent, too (night and day compared to the blowers they used to stick on), so I hope AMD's new cooler performs at least as well. I actually don't even know if you can get a non-reference Radeon VII at launch. The only pictures I've seen are all reference cards, even from the AIBs. If that's the case, that cooler better perform well.