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2 recent reports from Digitimes suggests that OLED TVs and smartphones are going to be a more common sight in 2019. Citing Digitimes Research, one report claims that Samsung is "trying to make a comeback" in the high end TV market by rolling out Quantum Dot OLEDs sooner rater than later. The report says that LG's OLED shipments nearly matched Samsung's Quantum Dot LCDs, despite being significantly more expensive, and that Samsung plans to push quantum dot LCDs down into the "$1000-$1500" TV segment. Meanwhile, LG wants OLEDs to make up 20% of their revenue by 2020, compared to 10% last year, while other display and display controller companies are apparently entering the OLED market this year. All that extra supply and competition should drive down the prices of OLED displays in general, but what that means for the PC monitor market remains to be seen.
Meanwhile, Sharp has rolled out its OLED panel line designed for handsets, the sources indicated. Sharp, under the Foxconn (Hon Hai) Group, is also seeking to enter the supply chain for the future iPhones featuring OLED displays, the sources said. AU Optronics (AUO) with its flexible OLED panel technology is also likely to cut into the supply chain of Android phone vendors, the sources continued. BOE reportedly has started supplying OLED panels for Huawei's smartphones. The market for OLED displays has long been dominated by Samsung Display, which, however, will be encountering the growing competitiveness from fellow flat panel companies this year, the sources believe. On the demand side, smartphone vendors are set to promote their mid-range models featuring OLED displays in 2019, indicating OLED panels will no longer be for flagship devices only, the sources said.
Meanwhile, Sharp has rolled out its OLED panel line designed for handsets, the sources indicated. Sharp, under the Foxconn (Hon Hai) Group, is also seeking to enter the supply chain for the future iPhones featuring OLED displays, the sources said. AU Optronics (AUO) with its flexible OLED panel technology is also likely to cut into the supply chain of Android phone vendors, the sources continued. BOE reportedly has started supplying OLED panels for Huawei's smartphones. The market for OLED displays has long been dominated by Samsung Display, which, however, will be encountering the growing competitiveness from fellow flat panel companies this year, the sources believe. On the demand side, smartphone vendors are set to promote their mid-range models featuring OLED displays in 2019, indicating OLED panels will no longer be for flagship devices only, the sources said.
