There's Allegedly a "Quiet Hostility" Between Apple and Nvidia

Apple is quietly trying to impose their own GPU and CPU's...Who's surprised??? Tho in the long run, it will only bite themselves in the ass, but hey.. Will more allow them to charge exuberant amounts of money ontop of their system for subpar performance due to it being an all apple product.
They already burned their partners in mobile GPU.. they only keep AMD because they sell to Apple cheap, perhaps too cheap... Can't blame Nvidia on this one... I would not give them an inch, this is a partnership that needs to be at maximum milkage, as it might be short lived no matter what, no matter how good you are to them... Just look at mobile..
 
I'm not too sure I'd lay all the blame on Nvidia in this scenario. If Apple really cared about their desktop users, they'd make this work. Because the kind of GPU based acceleration Apple users need runs better on Nvidia hardware.
 
I'm not too sure I'd lay all the blame on Nvidia in this scenario. If Apple really cared about their desktop users, they'd make this work. Because the kind of GPU based acceleration Apple users need runs better on Nvidia hardware.
Yeah, im thinking making it work for Apple would just mean a less obscene profit margin.. which they don't want to do, nor Nvidia want to give them. Apple might be a big deal for AMD, not so much Nvidia.
 
Not exactly surprising. Nvidia seems to always try and get one over on any companies they do business with. They must leave a sour taste. MS and Sony went full AMD after their console GPU woes.

Nintendo on the other hand went the other way. I wonder how they’re liking dealing with Nvidia for the Switch hardware.

Because in 2004 Nvidia had a virtual monopoly on GPUs (even after the FX series fuckups, it only took them a single product release to recover.)

In the last decade, Nvidia had to learn the hard lesson that they couldn't beat ARM custom cores made by Chinese companies, and they would have to make their own market to up margins. Not to mention Apple releasing some devastatingly fast custom cores to kick Nvidia last hopes out of the high-end tablet market.

Part of opening new markets for the company has been learning to work better with OEMs who want to use your APU to base a long-term product off. It was already pretty clear Nvidia has renewed interest in video game ambitions,even if Tegra the console platform ended up selling marginally. Maxwell was the result of those ambitions.

Anyway, the Apple Nvidia relationship ended permanently after Apple tried to force them to support OpenCL 2.0 (right after the GTX 650m was in the MacBook Pro). Nvidia obviously said fuck off and kept pushing Cuda, and six years later Apple has given up (OpenCL is now deprecated in favor of Apple's own closed platform Metal).
 
Last edited:
I'm skeptical that this is the case as much anymore. What graphics cards are they using !?!?

Our company has 3 of those garbage can Mac Pros used in production. We just upgraded to a PC for video editing because Apple couldn't offer what our department was looking for. We do still buy iMacs for people to Photoshop on. Just habit I guess, as they could easily be replace by PCs.
 
Two extremely closed-source companies can't seem to get along with each other. Go figure.
 
We just upgraded to a PC for video editing because Apple couldn't offer what our department was looking fo


i remember the momentum final cut had until apple killed it. oh man.. the poor die hard mac people

and really, when apple went with the trash can to replace the MAC pro's.. that was pretty much spelling the end of them in that field.
 
i remember the momentum final cut had until apple killed it. oh man.. the poor die hard mac people

and really, when apple went with the trash can to replace the MAC pro's.. that was pretty much spelling the end of them in that field.

LOL Final Cut Pro X is still alive and well and very popular.
 
I'm not too sure I'd lay all the blame on Nvidia in this scenario. If Apple really cared about their desktop users, they'd make this work. Because the kind of GPU based acceleration Apple users need runs better on Nvidia hardware.

No... it doesnt

FCPx, compressor etc (All Apple Apps) highly favour OpenCL which AMD kills NVIDIA at.

How many thin and light laptops do realtime 4K timelines in Premiere, basically none. Macbook Pro with FCPx does it with ease not to mention 1/4 the export times.
 
No... it doesnt

FCPx, compressor etc (All Apple Apps) highly favour OpenCL which AMD kills NVIDIA at.

How many thin and light laptops do realtime 4K timelines in Premiere, basically none. Macbook Pro with FCPx does it with ease not to mention 1/4 the export times.


That's like asking "how many Ferrari's Excel offroad".

A laptop, any laptop, is the wrong tool for the job.
 
That's like asking "how many Ferrari's Excel offroad".

A laptop, any laptop, is the wrong tool for the job.

Many Youtubers edit on planes or in cars etc. Macbook Pros and FCPx is far more prevalent than you think and the need to edit on the fly is big.
 
LOL Final Cut Pro X is still alive and well and very popular.


For small projects and documentaries, it popular

For anything larger, Apple's representation in the professional video editing world is a shadow if it's former self.
 
It took over a year for Nvidia to support the 10 series on MacOS. That was a long wait.

Gsync is also hit or miss on MacOS, but nobody including me cares. Someone out there must use Gsync on MacOS. Maybe even two people!

Now I wonder how long it will take for RTX 2000 series to be supported.

Anyone willing to take any bets?

I still use my 650M Macbook Pro and I can see Apple dropping support just because it has an Nvidia chip in it. That would be funny. It is going to be 7 years old soon anyways.

The 750M was in the 2013 refresh iirc, which is just a 650M with higher clocks. The 650M is a pretty neat card as it is the full GTX 650 chip underclocked.
 
Back
Top