Orlando Company Creates Scents for VR Attractions and the U.S. Armed Forces

cageymaru

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Global Technology Integrators (GTI) is a small 12 person firm in Orlando, Florida that specializes in adding smells to VR experiences. The company has contracts to provide scents to amusements parks, U.S. Armed Forces, and others. Bringing the sense of smell to virtual reality adds to the immersion as "smell is the particular sense your mind hones in on before any other sense," said CEO Tony Oxford. GTI has created over 2,000 different scents from the base scents that it purchases from a French supplier to the perfume industry. After creating the scent that the client wants, GTI will put them into capsules, machines, etc that will be used to recreate the smell of ice cream, decaying flesh, bad breath, cookies, jet fuel, raw sewage, and more.

"It's all part of that world that we can simulate to a user," said CEO Tony Oxford, who started the business about three years ago.
 
There is a great video in the article with an interview with the company CEO.
 
There's some exciting smells for the military. What the inside of a tank smells like after 4 days in a simulated CBRN environment. What the inside of a nuclear submarine smells like. What the wall locker of the guy who doesn't shower regularly smells like.
 
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