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For those who don’t mind ads, YouTube is currently streaming a collection of good (“The Terminator,” “Rocky”) and not-so-good ("Zookeeper,” "Agent Cody Banks") movies for free. It appears the streaming giant is testing the viability of free, ad-supported feature-length films: Rohit Dhawan, director of product management at YouTube, suggests that advertisers may be open to sponsoring individual movies in the future, giving users complimentary views and exclusive screenings.
Eventually, there could be a way for advertisers to pay to sponsor individual movies, giving users complimentary views and exclusive screenings, Dhawan says. However, that all pretty much depends on how studios evolve their businesses to account for these new digital streaming windows that are opening up. Movies typically go to theaters, then DVD, then TV, and the place for digital is still up in the air.
Eventually, there could be a way for advertisers to pay to sponsor individual movies, giving users complimentary views and exclusive screenings, Dhawan says. However, that all pretty much depends on how studios evolve their businesses to account for these new digital streaming windows that are opening up. Movies typically go to theaters, then DVD, then TV, and the place for digital is still up in the air.