AMD Chief Confirms New High-End GPU: "We Will Be Competitive in High-End Graphics"

Megalith

Megalith

24-bit/48kHz
Staff member
Joined
Aug 20, 2006
Messages
13,000
In a recent interview with Barrons, Lisa Su reassured Radeon fans that AMD would be “competitive in high-end graphics” again, noting the company was making high-performing quality products and building a solid long-term foundation. DSO Gaming presumes she is talking about 7nm Navi, which has been anticipated for some time.

It’s no secret that NVIDIA has been dominating the high-end GPU market these past months. While AMD Radeon Vega 64 was a pretty good GPU, it was nowhere close to the GeForce GTX1080Ti. As such, NVIDIA was basically rivalling itself when it released the new RTX 2080 Ti and RTX 2080 graphics cards. However, it appears that AMD will return to the high-end GPU market with a new graphics card.
 
I hope so, we've never needed it more. Nvidia has proven they can't be trusted to operate without competition to keep them honest.

All those years Intel had no competition, they kept their prices in check. Yeah they only bumped performance by 3% each generation but the 8000 series chips didn't cost twice what the 7000's did.
 
Bet they will release 7nm Vega to consumers sooner than they are letting up. At least around a 2080/1080Ti stock which is more than enough power for most people. OC bring it closer to 2080Ti in raster. Being a new node, like the 7970 before it, it could have a bit of OC left on the table.
Do it. Hurry up Lisa!
 
Literally every time we get to this point (NV way out in front of AMD), this is the refrain. Echoing other commenters, I'll believe it when I see it, less talk, more action, etc. They're so far behind now there's about zero chance they catch up this time. I've bought 2 AMD cards in the years since G80 (which was really the turning point in the graphics war), HD 7950 and R9 290 - both excellent cards, especially from a value perspective. Unfortunately, nothing they have produced since this time has been worth buying for me. I upgrade every generation because this is my hobby, and I just can't find a reason to buy AMD hardware for gaming any more. Happy to be proven wrong though, still rooting for them.
 
MacLeod said:
I hope so, we've never needed it more. Nvidia has proven they can't be trusted to operate without competition to keep them honest.

All those years Intel had no competition, they kept their prices in check. Yeah they only bumped performance by 3% each generation but the 8000 series chips didn't cost twice what the 7000's did.
Click to expand...


Yeah I don't understand why nvidia didn't just rebrand their 10 series to 11 and charge higher msrp like amd did with the 470 and 480's. I completely don't understand why nvidia can justify charging more for products that actually do perform measurably faster that are built on a different process. That's extremely shifty of them.
 
MacLeod said:
can't be trusted to operate without competition to keep them honest.
Click to expand...
Thats true in so many things, not least politics.

I am feeling good about transferring my current GTX 570 to the new computer, but i am not sure i will be able to buy in at the high end of AMD GFX cards, at least not without them pulling a fairly cheap rabbit out of their hat.
And really i dont have to as i am on 1080p now and for the foreseeable future.

BUT Lisa Su,,,,, i have money burning a hole in my wallet, will have to put them in my asbestos piggy bank soon.
 
MacLeod said:
I hope so, we've never needed it more. Nvidia has proven they can't be trusted to operate without competition to keep them honest.
Click to expand...

Think AMD wouldn't be charging the same for GPUs if they were in Nvidia's position? Think Nvidia should be charging less than what the market is willing and eager to pay? I'd suggest googling supply and demand.

It really helps to remember that corporatioms are running businesses - not charities, not fanboy highschool.
 
Last edited:
Would totally splurge on a good high end AMD GPU if they had something available around the same time as 7nm Ryzens.
 
DPI said:
What does honesty have to do with a corporation being legally bound to create value for their shareholders and make the most amount of profit? Do you understand how supply and demand works? Do you think AMD wouldn't be charging the same for GPUs if they were in Nvidia's position?

It really helps to remember that corporatioms are running businesses, not charities and not fanboy highschool.
Click to expand...


Bingo. What i don't get is Nvidia has literally 11 products right now in the consumer market that isn't old stock for market saturation. You can buy exactly what you need for your budget. If anyone complains that something is to much I pretty much just see them as an entitled person who demands luxury for a quarter of the price that can't believe a company is trying to make a profit.
 
DPI said:
Think AMD wouldn't be charging the same for GPUs if they were in Nvidia's position? Think Nvidia should be charging less than what the market is willing and eager to pay? If you failed either of these questions then you need to Google supply and demand.

It really helps to remember that corporatioms are running businesses - not charities, not fanboy highschool.
Click to expand...

I am so tired of this stupid and ultimately anti-capitalist arguement. You think its pro capitalism, but it's not, competition is, and that is all he and most others are asking for.
 
Aireoth said:
I am so tired of this stupid and ultimately anti-capitalist arguement. You think its pro capitalism, but it's not, competition is, and that is all he and most others are asking for.
Click to expand...

What would you do in Nvidia shoes to go for the most capatislistic action you can? Out of curiousity.

Cause as far as I see. Nvidia is competing with itself. 11 active products in the consumer market range and each deliver a different price range, set of features and level of performance. They have created competition within their product line itself. Should they Charge less? Well if a customer wants to pay less there's both a new card that's cheaper or if they want a used card that's extremely powerful that can be had for their budget.

I'm not seeing options that Nvidia has that wouldn't be more our interest as consumers over theirs.


It's damned if you do or damned if you don't for Nvidia.
 
Last edited:
trentchau said:
What would you do in Nvidia shoes to go for the most capatislistic action you can? Out of curiousity.

Cause as far as I see. Nvidia is competing with itself. 11 products compared and each deliver a different price range. Charge less? Well if a customer wants to pay less there's both a new card that's cheaper or if they want a used card that's extremely powerful that can be had for their budget.

I'm not seeing options that Nvidia has that wouldn't be more our interest as consumers over theirs
Click to expand...

Competition is critical to the functioning of a capitalist free market, without it all you have is corporatism. You can jump any hoops you want to justify it, but that's reality. AMD needs to compete, so bring it team red.
 
Honestly I would love for AMD to be competitive with Nvidia, but so far I just haven't seen it. I would much prefer to run AMD cards for the simple fact that they support MUCH cheaper Freesync monitors, but I am not going to sacrifice performance to do it.
 
Aireoth said:
Competition is critical to the functioning of a capitalist free market, without it all you have is corporatism. You can jump any hoops you want to justify it, but that's reality. AMD needs to compete, so bring it team red.
Click to expand...

I don't disagree with you at all. I absolutely love competition. But what would you do if you are asked to be a part of a marathon you have been training for most of your life and you find out your rival and competitor broke their leg? Do you shoot yourself in the foot to give them a fighting chance?
 
My mantra is "See, analyze, then - if warranted - believe". Corporate heads can say whatever they want but until actual real world performance is proven to stack up to whatever they proclaim, I take it with a grain of salt.

Krenum said:
We've known about this for quite some time. ENOUGH TALK! Show us the goods!
Click to expand...
 
...riiiiiiiiiiight. Quit talking and show it AMD. Good luck with that.
 
Does AMD actually have the capital for R&D to compete with Intel and Nvidia at the same time ?

Genuinely curious as even if running an intel/Nvidia for my gaming rig I also have a Ryzen for my kitchen sink rig.

I’d love for competition to lower prices and up speeds across the board on cpu and gpu front , just not sure AMD can keep it up for years on both fronts is all.
 
Its amusing how all the Nvidia fanboys jump in and run their mouth. Relax, there is nothing to make you feel threatened yet...:D
 
Last edited:
  • Like
Reactions: Zuul
like this
Imhotep said:
Its amusing how all the Nvidia funboys jump in and run their mouth. Relax, there is nothing to make you feel threatened yet...:D
Click to expand...
I wouldn't call it "fanbois".. It's more like experienced users who have seen AMD do nothing but "NOT DELIVER" when it comes time to "put up or shut up". I'm a big fan of AMD but over the past many years I've seen fruitless releases of AMD GPU Products. Ryzen has renewed my faith on the CPU side of things. 7nm better deliver, as it ain't getting much smaller than that!
 
Past months? Try 2+ years.

Good. Let's see 2080 Ti performance +. Then you will have my attention.

No one remembers who finished 2nd place. And that has been the problem all along.

I'm a little upset that AMD hasn't taken this serious ... long ago. They are the reason I just spent $1300 dollars on a RTX 2080 Ti.
 
trentchau said:
Yeah I don't understand why nvidia didn't just rebrand their 10 series to 11 and charge higher msrp like amd did with the 470 and 480's. I completely don't understand why nvidia can justify charging more for products that actually do perform measurably faster that are built on a different process. That's extremely shifty of them.
Click to expand...

I'm sure nVidia has a clue what's coming from AMD and has measured their current product release around those thoughts - It will be interesting if nVidia releasing the RTX line if they increased their average sale price and if so by how much. AMD pulled it off with CPU's, Lisa proved true in her word there, so why not when it comes to GPU's?
 
GPU performance is up to how much money the firm puts into it, bigger size = higher perf, so AMD making a competitive product isn't that hard, especialy now that they are making them at the same fabs, question is just how much money is AMD puting into it.
they certainly have the know how, they just lack the bling bling.
 
Krenum said:
Simmer down there young one, you must have not been paying attention in the late 90's early 00's. AMD was top dog back then.
Click to expand...

Exactly my point. Athlon XP was my last AMD product. Conroe>on it's been intel and NV. Change my mind.
 
If AMD ignores Ray Tracing with Navi and invests all available die space to conventional rasterization, they have a unique opportunity to leapfrog Nvidia in performance by quite a margin. Almost nothing will perform well with RTX features (save the new AA option) so there is a golden opportunity here. I’ll be curious if AMD takes it.
 
trentchau said:
What would you do in Nvidia shoes to go for the most capatislistic action you can? Out of curiousity.

Cause as far as I see. Nvidia is competing with itself. 11 active products in the consumer market range and each deliver a different price range, set of features and level of performance. They have created competition within their product line itself Should they Charge less? Well if a customer wants to pay less there's both a new card that's cheaper or if they want a used card that's extremely powerful that can be had for their budget.

I'm not seeing options that Nvidia has that wouldn't be more our interest as consumers over theirs.


It's damned if you do or damned if you don't for Nvidia.
Click to expand...

Nvidia don't do anything you wouldn't in their position, what is wrong is you taking the ass ramming on price then turning around after and saying "thank you best birthday ever". The nvidia fan club seems to enjoy the punishment and defend their champion after

We'll see what the new year brings
 
Talk to me when there are real world benchmarks done by someone I trust ([H]). After so many years of marketing spin and baldfaced lies, that's all this is from AMD until we see those benchmarks.
 
Sharps97 said:
If AMD ignores Ray Tracing with Navi and invests all available die space to conventional rasterization, they have a unique opportunity to leapfrog Nvidia in performance by quite a margin. Almost nothing will perform well with RTX features (save the new AA option) so there is a golden opportunity here. I’ll be curious if AMD takes it.
Click to expand...

Agreed. Framerates always win. I have a feeling Nvidia fans are going to shit themselves when RTX finally makes its way to gaming titles, the performance loss is going to really piss people off. Which is good for AMD :)

AMD will make a big mistake if they try to shadow Nvidia with Ray Tracing. I think that they are working on their version of it, but they need not make Nvidia's mistake and actually release it when its ready on both the hardware & software side of things.
 
Any one would do what Nvidia do, and that is what it is, and for sure it will not change when we keep letting the same old men in old parties in charge of things.
I would be extremely happy if i can buy a really good 1080p GFX card for 250 USD soon, and no way in hell would i ever pay more than 500 USD for a GFX card.

No AMD just need to make their chips 2 X larger, then they would be back on par with the other team, maybe even beating them.
But as a regular Joe that dont make sense to me, cuz even if i could i would never buy a high end GFX card / phone / whatever, and that would only change if i came into possession of ridiculous amounts of money in a easy way.
And no rich people in my family i can inherit, and in gambling and love i have never been lucky, so probably no lotto millions or hot babe in the forecast for me.
 
Cobalt35 said:
Talk to me when there are real world benchmarks done by someone I trust ([H]). After so many years of marketing spin and baldfaced lies, that's all this is from AMD until we see those benchmarks.
Click to expand...

What lies?
 
Oldmodder said:
I would be extremely happy if i can buy a really good 1080p GFX card for 250 USD soon, and no way in hell would i ever pay more than 500 USD for a GFX card.
Click to expand...

You can right now, AMD RX 580. I may have one for sale well below $250 shortly.
 
I think amd can catch nvdia this gen as all the rtx stuff is next to useless in raw gaming performance. Amd should be on 7nm with a smaller die or atleast not have as much useless RTX stuff taking up so much of the die.
 
You must log in or register to reply here.
Back
Top