They're releasing a faster card, their customers are buying a faster card.
You really think that people are expecting day 1 ray tracing support? For games that aren't released yet?
Well look, all the marketing so far has been mainly about ray tracing. So they're banging that drum pretty hard, banging the drum about the games that will support it, so yes you'd have to say quite reasonably people are expecting to play ray tracing games on their shiney new pre ordered card.