Nordic Hardware Says RTX 2080 a Paper Launch

FrgMstr

FrgMstr

Just Plain Mean
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Nordic Hardware has a lot of dicey information on the upcoming RTX 2080 cards. While none of this written in stone, it is interesting as the rumor mill goes. NH is telling us that pre-orders will begin on Monday for the new RTX desktop cards. They are also telling us that the price for the RTX 2080 will likely be somewhere between the current MSRP of the GTX 1080 and 1080 Ti. From what we know, no media has hands on this card yet, and surely NVIDIA will not be sending us one since our GPP coverage. That said, we have worked to get one out of China, but that has proved fruitless. Not so much from being on the NVIDIA blacklist, but rather NVIDIA is exercising near-complete control over retail samples. Nordic Hardware does refer to this as a paper launch as well. All in all, we will hopefully know all the truth on Monday.
 
jnemesh said:
Why on God's green earth would you pre-order hardware before a proper review! Some people are awfully foolish with their money!
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Preorders doesn't mean you have to buy it. Just cancel it if performance is not what you expected it.
 
who cares what anyone does with their money? Been saving my pennies, but depending on how the review goes will determine if I go with a discounted 1080ti, or a new gen card. All I know is I can't wait to read the [H] review when its posted!!
 
I'm not surprised that Nvidia is rushing this out before it's ready. They released a profit warning for next quarter, so the mining sales have officially died.

They now have to compete with MASSIVE used card sales at half-off, since the miners want to move product and have already made a profit/loss.
 
I could see nVidia holding back samples for a few good reasons. Apparently there is excess inventory that's being widely reported for current gen cards. 2nd, he did clearly say that the new cards would not be coming out for "long time." Those 2 reasons work hand in hand as far as holding back samples. Apparently, the new Touring is so freaking powerful, maybe they decided no need to sample cards. 4thly, why not switch it up? Just because someone didn't get a sample card ( or others ) doesn't mean it's a paper launch. But, what do I know. I don't. All wishful thinking on my part.

But I do know this. If you want the best of the best, it's only going to be nVidia from here on out. There is no more AMD at the top of the performance crown. Something that I hope can change in the coming years for the good of consumers. Let's hope this happens over the next 3 - 5 years.

Something else I know, I got my MF money ready.

And I hope the rumors are true that they are launching the 2080 Ti along with the other cards at launch. How freaking sweet would that be.

Can you imagine having 1 single video card inside your computer 5x to 6x faster than any AMD video card? W O W
 
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jnemesh said:
Why on God's green earth would you pre-order hardware before a proper review! Some people are awfully foolish with their money!
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Why? Well, isn't nVidia the performance leader?

Track record is there.

Would I pre-order a 2080 if I had a 1080 ti? No. Others might.

Pre-ordering a Titan Touring or 2080 ti if you have a 1080 or even possibly a 1080 ti seems like a safe bet to me. I don't even associate the word foolish with none of what I said.

Another thing is, we don't know what the market stability is going to be like. Are there a lot of cards. Are they shipping in fewer numbers? Maybe just a handful of the highest performing cards?

If we've learned anything over the past year, you better get your card while the getting is good.

Another absolute positive is .... these cards will launch at MSRP. This may not be true a few weeks after launch.

In fact, I would recommend NOT to wait for a product review and get your damn card.
 
jnemesh said:
Why on God's green earth would you pre-order hardware before a proper review! Some people are awfully foolish with their money!
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Past precedent. Nvidia always delivers the fastest gaming cards when they launch a new gen. If anything you would be foolish to bet against it.
 
Buying a new 10 series card at this point seems silly with the next hotness just around the corner. People who want to live on the bleeding edge will pay for it. Nothing new there.

However,
A good used 1080 is probably the best FPS per dollar right now. Sure of course it’s ‘old’ by gpu standards. It still gets it done And it will be a while before you have 1080 performance in another gpu for 350-400 bucks. My 2c.
 
TheHig said:
Buying a new 10 series card at this point seems silly with the next hotness just around the corner. People who want to live on the bleeding edge will pay for it. Nothing new there.

However,
A good used 1080 is probably the best FPS per dollar right now. Sure of course it’s ‘old’ by gpu standards. It still gets it done And it will be a while before you have 1080 performance in another gpu for 350-400 bucks. My 2c.
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I picked up an Asus Strix 1080 for $325 3 weeks ago right before I went on vacation. Nail Salon owner ... not even kidding.
 
I'm pretty sure you can find one on eBay from China. Looks a hell of a lot like an 8800GTS but clearly says 2080ti on the shroud. Must've been reversed innovated ahead of launch date. Can it run Crysis? Much like how many licks it takes to get to the bottom of a Tootsie Pop: the world may never know.
 
20 to 1 it's a paper launch not because there is a shortage, but because they are intentionally holding the vast majority of the chips in storage to clear out old inventory.

Nothing wrong with that, I do it with my company all the time and so do pretty much every business I would think given the scenario.
 
jnemesh said:
Why on God's green earth would you pre-order hardware before a proper review! Some people are awfully foolish with their money!
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While I won't pre-order as my GTX1070Ti serves me well. I've never been dissapointed by nvidias performance/features. So I definetly would.
 
I'm keeping my 1080 Ti that has served me well for 18 months. There's nothing I can't play at 4K with it, and with the lackluster list of PC releases, I probably won't buy a new PC game until next year's Doom Eternal. By then, I may be able to get in on a 3080!
 
piratepress said:
I'm keeping my 1080 Ti that has served me well for 18 months. There's nothing I can't play at 4K with it, and with the lackluster list of PC releases, I probably won't buy a new PC game until next year's Doom Eternal. By then, I may be able to get in on a 3080!
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Probably will have to wait until 2020 for the next Nvidia release if we go by the current release cycle.
 
DNMock said:
20 to 1 it's a paper launch not because there is a shortage, but because they are intentionally holding the vast majority of the chips in storage to clear out old inventory.

Nothing wrong with that, I do it with my company all the time and so do pretty much every business I would think given the scenario.
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If they have this huge inventory, why launch something new? Makes no sense to me.
 
Skyblue said:
If they have this huge inventory, why launch something new? Makes no sense to me.
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streamline revenue. Allows them to clear out old inventory and guarantee having product available to sell consistently without any hiccups.
 
Skyblue said:
If they have this huge inventory, why launch something new? Makes no sense to me.
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Because Nvidia can't sell Pascal at a massive profit anymore (too low demand, too many Ebay off-loaders at half-price once Etherium crashed). So they'll discount and just break-even/small profit.

The only way for Nvidia to reinvigorate that demand is by moving on to the new architecture WITH HIGH DEMAND AND HIGH MARGINS. I'm pretty sure they also have contracts on maximum delay before introducing mass-market GDDR6 cards as well, which means they'd have to get a move-on soon anyway.

GDDR6 is ONLY used by Turing graphics cards, so Nvidia would probably be on the hook for penalties for any delayed shipments. This was probably planned, and they just told the market that it would be several months before anything new was released. If this is a paper launch, then they're not exactly wrong about that claim.
 
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jnemesh said:
Why on God's green earth would you pre-order hardware before a proper review! Some people are awfully foolish with their money!
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It is guaranteed to be worth the money compared to the current offerings of the same price, is it not? Do you expect AMD to have something worthy of competing?
 
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Stimpy88 said:
AdoredTV was right. And all the crap that was shoved his way on this forum...
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He's only got himself to blame. He has peddled a lot of bullshit in the past. It is much easier for a person to sink their reputation than it is to boost it up.

Also, he isn't entirely right and not everything has come to pass yet. His leak did not reveal a 2080 ti and it has yet to be seen if the prices he mentioned are correct.
 
Why are we so sure GV100 is going to be a massive blowout? I know titan v is a beast, however, these cards are going to be fairly cut down from titan v are they not? Less cuda cores, less memory bandwith i belive... I wouldn't call that a guaranteed blowout card... I find it worrisome the rumor of pricing though... If 2080 is priced between 1080ti and 1080.. i expect its performance to be between those 2 cards actually, which is just a bump, not a blowout. If performance was a real blowout, i was expecting pricing rumors to remain at insane high numbers.1000+.
 
PNY has the pre-order up early. $799 for a 2080 and $1000 for a 2080ti. Damn. That ti better walk on water and cook me breakfast.
 
So if the 2080 sits between a 1080 and 1080ti performance wise that ray tracing shit better be good!

Not too surprised really. Sadly
 
TheHig said:
So if the 2080 sits between a 1080 and 1080ti performance wise that ray tracing shit better be good!

Not too surprised really. Sadly
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Ray Tracing is effectively a gimmick this early.
Note I am saying effectively, as in support will be minimal for this generation at least.
 
Pretty much^. To be an early adopter combined with 1080ish performance from AMD being their top offering....

Nvidia tax looking to be pretty high on launch for the 20 series.
 
Skyblue said:
If they have this huge inventory, why launch something new? Makes no sense to me.
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To add: when produced at scale, they'll be able to offer the same performance as the old cards with a lower unit cost to themselves. Smaller GPU die for the same performance means lower costs, same smaller GPU eats less power so PCBs can be built cheaper as they're less complicated with fewer layers and simpler power delivery, and if they can cut memory channels due to GDDR6 being faster per pin, even better.

Basically the new cards are cheaper to produce. They have to keep the fabs busy, might as well build something new and get supply chain figured for when demand catches up.
 
I can only imagine what the price of the 2080 Ti on eBay will be, a couple weeks after launch.
 
MSRP-ish. There's not nearly the same market pressure as 6 months ago.
 
IdiotInCharge said:
To add: when produced at scale, they'll be able to offer the same performance as the old cards with a lower unit cost to themselves. Smaller GPU die for the same performance means lower costs, same smaller GPU eats less power so PCBs can be built cheaper as they're less complicated with fewer layers and simpler power delivery, and if they can cut memory channels due to GDDR6 being faster per pin, even better.

Basically the new cards are cheaper to produce. They have to keep the fabs busy, might as well build something new and get supply chain figured for when demand catches up.
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These aren't smaller GPUs FOR THE SAME MODEL NUMBER. They're larger than the previous generation, just like Maxwell.

GK104 = 294 mm², GM204 = 398 mm².
GK106 = 221 mm², GM206 = 228 mm²
GK107 = 118 mm², GM107 = 148 mm²

The biggest cost savings with Maxwell was being able to bump EFFICIENCY up, which bumped core clocks way up, and also cutting memory bandwidth in half for the same performance. So you could get the same performance on a smaller die size, with half the memory bus. This was achieved on mainstream GDDR5, which lowered costs immensely.

GDDR6 should reduce costs of memory over time, but just like GDDR5X it will be at a price premium at release just like any new memory tech.

And the top-end Turning chip is 754 mm2, much larger than the GTX 980 Ti (601 mm²). So the costs go up, since there are no grand efficiency breakthroughs this time.

So, expect costs to keep pace with the current generation until we have an actual die shrink at 7nm. Until then we're just going to have to live with 20% improvements per-generation, and also adding more efficient fixed-function units (like the Raytracing unit, and tensors).

Maxwell and Pascal were a once-n-a-lifetime improvements, all because Fermi was an incredibly poor design hat needed some mass optimization. After that, efficiency will hit a wall until we redesign things form the ground-up again.
 
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