- Joined
- Aug 20, 2006
- Messages
- 13,000
According to the latest report by eMarketer, the number of adults canceling traditional TV service will reach 33 million by the end of this year, a 6 million increase from last year’s forecast. That equals to about 32.8 percent of American adults cutting the cord and embracing streaming services such as Amazon Prime Video, Hulu, or Netflix.
In 2015, there were 205.4 million traditional pay TV subscribers in the U.S., but by 2022 the number will have fallen to 169.7 million. Overall, 186.7 million adults will have paid to watch a traditional service in 2018, which is down 3.4 percent from the year prior. Satellite is losing the most subscribers, followed by the much smaller telco services, while the larger cable providers are holding up a little better.
In 2015, there were 205.4 million traditional pay TV subscribers in the U.S., but by 2022 the number will have fallen to 169.7 million. Overall, 186.7 million adults will have paid to watch a traditional service in 2018, which is down 3.4 percent from the year prior. Satellite is losing the most subscribers, followed by the much smaller telco services, while the larger cable providers are holding up a little better.