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Deleted member 93354
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GTX 580 release: November 9, 2010
GTX 680 release: March 22, 2012 (16 months)
GTX 780 release: May 23, 2013 (13 months)
GTX 980 release: September 18, 2014 (16 months)
GTX 1080 release: May 27, 2016 (20 months)
We're already past 24 months, and it'll be another 3 until launch at least (August rumoured for panel at Hot Chips 30).
This kind of delay in the market is unprecedented.
The big problem with this is that it stalls out mainstream cards, which is where devs focus most of their time/effort as most people run these cards. Longer delays between generations means slower adoption of the entry and mainstream segments for new tech like higher resolutions, high refresh, asynch techs, etc. etc. Which means slower widespread support for those features from devs.
Sometime soon is "relative" So announcement at Hot Chips, and November delivery I bet.
Big companies never show their cards unless sales are lagging. If they release information too soon about next gen products, current inventory suffers and they have to sell at a discount (Inventory write down) because everybody will wait for the next new thing. In other words, "Don't you believe it." Smug mug has a tendency to bend the truth.