NVIDIA Pulling Plug on GPP

The LTT fans are sure bias as hell.

I admit I watch a lot of his stuff but when I saw that youtube title, all I can see is him cashing on people clicking his video.

He is only claiming "we" as in the computer community as a means to play innocent while he reaps the benefits without putting anything at risk.

It isn't hard to see but I guess the LTT fans can't handle seeing Linus (their Lord and Savior) name being tarnished.
 
The LTT fans are sure bias as hell.

I admit I watch a lot of his stuff but when I saw that youtube title, all I can see is him cashing on people clicking his video.

He is only claiming "we" as in the computer community as a means to play innocent while he reaps the benefits without putting anything at risk.

It isn't hard to see but I guess the LTT fans can't handle seeing Linus (their Lord and Savior) name being tarnished.


Well most people on pcmr thank LTT for introducing them to GPP. So without the WAN show there would be much less of a "we" involved.
 
I like the 4 videos that Gamers Nexus did covering GPP. I thought it was very fair coverage.
Well, I saw the most recent one and think that was indeed a quite decent and long video. Only point is, he is often so lenghty and repeating himself…. His video’s are not efficient.

If it is correct what he said, I think he did a fairly decent job. He tried to look at it from different angles and before coming out with a more firm statement he has been trying to get confirmations from different sources and his own contacts in the business. And as we know that has been quite hard as hardly anyone wanted to speak about it.

Secondly he mentioned several times that nVidia is a very vindictive company. So, yes not many people have the strength to withstand that when you are (at least partly) depending on good cooporation with these companies to survive as a business. Otherwise we would all be hero’s.

And about that statement, I have read many times over the course of time that nvidia is not a very pleasant company (understatement) if you have opposing views. In the business they supposedly have hardly any “friends” if they have one at all. Doing business is also letting your partners “live’ a little instead of leaving just enough air to just breath.
 
Last edited:
I'm still waiting for confirmation that GPP was illegal. Until then i stick with team green.
 
Last edited:
https://fudzilla.com/news/graphics/46228-nvidia-shutting-gpp-makes-it-look-guilty

Entertaining :

Geforce Partner Program is officially terminated, as of last Friday, and it makes Nvidia look guilty as hell. Nvidia - a massively dominating player - has close to 75 percent of discrete market share, but this varies up and down from quarter to quarter. Some report that regulators got involved and started looking at GPP. Once you have 75 percent plus market share in anything, you don't want regulators to knock on your doors.
 
Wow, awesome to see. Curious how this will change things going forward.

...thinking that a nice way to mend fences would be for them to reopen communication channels with [H]. Might go a long way?
 
They learned their lesson. Don't put it in writing.

I always saw this as a means to perpetuate the type of money crypto was printing once demand fell back to gamers to dictate sales. We've already seen nvidia skip the Volta generation due to lack of competition so if anyone was buying their gamer first misinformation campaign, please think about who u feel your money should be given to that actually cares bout games.
 
I'm listening to GamersNexus' video on GPP Pulling the plug. Looks like Nvidia is making themselves out to look like a victim and GM is calling them out on that BS lol
 
They learned their lesson. Don't put it in writing.

I always saw this as a means to perpetuate the type of money crypto was printing once demand fell back to gamers to dictate sales. We've already seen nvidia skip the Volta generation due to lack of competition so if anyone was buying their gamer first misinformation campaign, please think about who u feel your money should be given to that actually cares bout games.

Nvidia skipped Volta because it was just Pascal + Tensor cores.
 
I'm still waiting for confirmation that GPP was illegal. Until then i stick with team green.
It might not been technically illegal but a dick move and opened them up to a lot bunch of legal issues.
 
How did they terminate a program that didn't exist in the first place? They (nGreedia) never acknowledged it existed.
 
Yeah, I'll never forget back in the day when Kyle, Anand, and I think Tom (correct me if I'm wrong) collaborated with their samples to discover the P3 1.1+ghz chip faults. And had a top tier product line pulled back from the biggest CPU maker in the world.

It kind of feel like Kyle is the only one left on the field from those days, I hugely miss Anand being in the industry personally and those passionate folk who just want to know things for the sake of knowing them... they are kind of a disappearing breed. A few newer tech channels have piqued my interest, but it kind of feels that the whole need to develop a camera-facing persona and the celebrity that entails it can be toxic in the long run.

I currently have a paltry $5 a month going towards [H] on my primary Patreon account and another $2 I think on my junkmail account I started with orignally before getting annoyed at missing early-content alerts.

Well, Tom is well long gone (I don't know where) and Anand works for Apple now. Both of the aforementioned person's sites were purchased by the same media conglomerate, but at least are still better than ZD. I don't know how many "old school" tech journalists/reviewers are left, as most nowadays are part of the youtube/social media generation. There always have been plenty of reporters who were careful to craft their stories to placate the advertisers.

Keep it up, Kyle, don't change, and keep giving us the content we have come to expect, and keep fighting for the community!
 
They learned their lesson. Don't put it in writing.

I always saw this as a means to perpetuate the type of money crypto was printing once demand fell back to gamers to dictate sales. We've already seen nvidia skip the Volta generation due to lack of competition so if anyone was buying their gamer first misinformation campaign, please think about who u feel your money should be given to that actually cares bout games.
GN already suggested/explained that the more devious consequences of GPP were already more implicit / not in writing….
 
Well, Tom is well long gone (I don't know where) and Anand works for Apple now. Both of the aforementioned person's sites were purchased by the same media conglomerate, but at least are still better than ZD. I don't know how many "old school" tech journalists/reviewers are left, as most nowadays are part of the youtube/social media generation. There always have been plenty of reporters who were careful to craft their stories to placate the advertisers.

Keep it up, Kyle, don't change, and keep giving us the content we have come to expect, and keep fighting for the community!

Scott Wasson of The Tech Report (Frame pacing) left that site for AMD approx 2yrs ago.
The Tech Report is imo still ok but not on same level anymore.
 
snippet from Reddit with Kyle Bennett
"So all in all, it is likely this will put an end to HardOCP, but I knew that when I published the story."
 
I'm still waiting for confirmation that GPP was illegal. Until then i stick with team green.

This isn't a war. You are allowed to think they did something shitty and still buy their video cards if you want to. When I was 12 I thought Microsoft was the worst but I was still using Windows. I didn't need to pick a side and act like they did nothing wrong.
 
I'm still waiting for confirmation that GPP was illegal. Until then i stick with team green.

There isn't anything that prevents you from purchasing their products even if what they did was evil or legally questionable. In the end, what matters is what product will give you the best bang for your buck and has the performance to back it up. Having said that, it's also OK to still call a company out on their bullshit and wanting to see the book being thrown at them. Even if it was illegal, no one's going to jail. They will likely only incur steep fines. So, no need to lose sleep over it.
 
There isn't anything that prevents you from purchasing their products even if what they did was evil or legally questionable. In the end, what matters is what product will give you the best bang for your buck and has the performance to back it up. Having said that, it's also OK to still call a company out on their bullshit and wanting to see the book being thrown at them. Even if it was illegal, no one's going to jail. They will likely only incur steep fines. So, no need to lose sleep over it.

Meh, I'm not a fan of handing money to a company that is actively trying to fuck everyone over, even if it means I lose 10fps... The horror.
 
Meh, I'm not a fan of handing money to a company that is actively trying to fuck everyone over, even if it means I lose 10fps... The horror.

Making a statement with your wallet is absolutely the best way to have your voice heard, but it’s also ok to decide to buy a card from nvidia. Microsoft, Intel, etc have also committed many anticompetitive actions, some of it being outright illegal but it’s still ok to purchase their product.

If nvidia takes action against hardocp I will do what I can to participate to help out (becoming a patron,making a gofundme donation, etc), but in the end I will always probably choose the best product for my computer. If AMD makes a prpduct that’s superior that’s who I will go with. Same for Intel, or Windows, or nvidia, or what have you.
 
Making a statement with your wallet is absolutely the best way to have your voice heard, but it’s also ok to decide to buy a card from nvidia. Microsoft, Intel, etc have also committed many anticompetitive actions, some of it being outright illegal but it’s still ok to purchase their product.

If nvidia takes action against hardocp I will do what I can to participate to help out (becoming a patron,making a gofundme donation, etc), but in the end I will always probably choose the best product for my computer. If AMD makes a prpduct that’s superior that’s who I will go with. Same for Intel, or Windows, or nvidia, or what have you.

you and a lot of the rest of us will do the same, define budget and buy the best product within that budget regardless of who makes it.
 
Nvidia's blog:
GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.

2-days-earlier.jpg

Exhibit A: NVIDIA Quietly Rolls out Slower, Lower TDP GeForce GT 1030 With DDR4 VRAM

Exhibit B: NVIDIA GTX 1060 3GB: 1 SM Disabled, 8 fewer TPCs, 128 fewer CUDA cores vs. 6GB "Variant"

Exhibit C: Titan X (Maxwell) vs. Titan X (Pascal) vs. Titan XP Shenanigans

Exhibit D: GTX 970 3.5GB Memory Gate

BirdLaw.gif
 
Last edited:
I'm still waiting for confirmation that GPP was illegal. Until then i stick with team green.

That statement is very ignorant and clearly states you didn't invest time reading it. Ofcourse nvidia has a better product, and there is nothing wrong with buying it. That is your right and freedom to choose but to say someone has to prove to you GPP is illegal is also not fair. Nvidia shutting it down before it even took off is evidence enough.
 
That is your right and freedom to choose but to say someone has to prove to you GPP is illegal is also not fair.

No, it's logic. Claim that it's illegal and you can either prove the claim or fail your argument. Good luck :)
 
No, it's logic. Claim that it's illegal and you can either prove the claim or fail your argument. Good luck :)

well I know all about logic that's what I did in math lol. But sometimes common sense is more important. lol
 
Nvidia skipped Volta because it was just Pascal + Tensor cores.
It still would have yielded the 30-40% generational bump that they have been known for between major releases.

GN already suggested/explained that the more devious consequences of GPP were already more implicit / not in writing….

Nvidia is playing with fire. They will be the first to feel the wrath of our AI overlords.
 
snippet from Reddit with Kyle Bennett
"So all in all, it is likely this will put an end to HardOCP, but I knew that when I published the story."


Jesus Christ if that happens then Nvidia is banned from my rigs forever. I am a sensible man, I am not brand faithful and I always buy a card that offers best performance per value, BUT I refuse to support evil scumbacks. I would feel very guilty if I bought Nvidia card after knowing they did this shit, pushing an honest journalist out of the business simply out of spite. Good lord...
 
That statement is very ignorant and clearly states you didn't invest time reading it. Ofcourse nvidia has a better product, and there is nothing wrong with buying it. That is your right and freedom to choose but to say someone has to prove to you GPP is illegal is also not fair. Nvidia shutting it down before it even took off is evidence enough.
Many many many AMD nutthuggers were making the claim that GPP was anti-competitive (illegal) and making that claim with no proof or potentially easily fabricated documents from "anonymous sources". The burden of proof lies on those making the claim.

Also a few years ago AMD had a very identical program as well and guess what? Crickets from those very same paid shills/nutthuggers.

So unless people can PROVE the GPP program is illegal, then it was a perfectly legal branding campaign to prevent AMD's past failures from piggy backing off the success of Nvidia and the identical box and card branding that AIBs were using. Unless of course people are still stupid enough to follow the mantra of "guilty untill proven innocent" in which case pray that you are never accused of commiting a felony.
 
Last edited:
Many many many AMD nutthuggers were making the claim that GPP was anti-competitive (illegal) and making that claim with no proof or potentially easily fabricated documents from "anonymous sources". The burden of proof lies on those making the claim.

Also a few years ago AMD had a very identical program as well and guess what? Crickets from those very same paid shills/nutthuggers.

So unless people can PROVE the GPP program is illegal, then it was a perfectly legal branding campaign to prevent AMD's past failures from piggy backing off the success of Nvidia and the identical box and card branding that AIBs were using. Unless of course people are still stupid enough to follow the mantra of "guilty untill proven innocent" in which case pray that you are never accused of commiting a felony.
I don't see why nvidia should be deciding how AIBs are branding other vendors' products. Its not their place to claim a brand as theirs alone when AIBs have been using it for a long time for other products not even limited to gpus. I can't say whether it is anticompetitive, but I know it's smells bad either way.
 
I don't see why nvidia should be deciding how AIBs are branding other vendors' products. Its not their place to claim a brand as theirs alone when AIBs have been using it for a long time for other products not even limited to gpus. I can't say whether it is anticompetitive, but I know it's smells bad either way.
A lot of companies dictate how third partys work with their products. Take Apple for example - https://9to5mac.com/2018/05/07/developers-required-iphone-x-screen-july/ . When you go into brick-n-mortar stores and you see displays for products, guess who dictates how those displays look? Not, the store, but the company making product. These are all perfect examples of companies working with other companies/developers on how their products are to be advertised/platforms used to ensure the highest level of qualty to help boost sales. This is all part of partnerships that companies make.


Lets take an example of what happens when shitty third-parties not doing their end of the deal and it ends up hurting the main company. Do you remember the vista days? remember how people were blaming microsoft because the HP printer they bought back in the 90's no longer worked and HP didnt want to make new drivers because they wanted to push sales of new printers? Microsoft took the hit to their image, NOT HP. Microsoft even went out to hardware vendors to get out ahead of this before the launch and HP chose not to do anything. Because why make new drivers when we can make old products usless forcing people to buy new ones.

Lets look at dell - They used to make shitty laptops using shitty components, and when windows would run slow guess who took the hit images-wise? Microsoft. Many companies see this kind of crap happen and would rather make sure that vendors are doing their best to ensure that the image of their products look good.

The same could be said of companies that pull sponsorships when an individual does something stupid.

Branding, Image, and Perception and thats what GPP was about.
 
I said others' products, not nvidia's. nvidia is telling them not to use their (not nvidia's) gaming brand for competitors' products. They've been doing that, but now suddenly it's not okay. I have no problem with nvidia telling them how to display their own product or saying not to use the same branding for for others, but I have a problem when nvidia says they can't use their own gaming brand for other products.
 
I said others' products, not nvidia's. nvidia is telling them not to use their (not nvidia's) gaming brand for competitors' products. They've been doing that, but now suddenly it's not okay. I have no problem with nvidia telling them how to display their own product or saying not to use the same branding for for others, but I have a problem when nvidia says they can't use their own gaming brand for other products.
Would it be fair to say that nvidia might have went to these companies and said "hey we really dont want similar branding, package, and card design shared with AMD cards. Either change the design of AMD cards (which yeah if this is the route they took, then massive dick move on nvidias part) or come up with new branding for our cards" In which case <insert AIB> says "well we dont want to ditch the "gaming" name but we dont want to associate our high end gaming name with the lower performing cards, so we'll give the gaming name to nvidia and come up with something new for AMD"

I would really hope this is what happened. Because i dont believe nvidia would be dumb enough to go to AIBs and say "hey, you can no longer sell AMD cards if you sell ours" . This would be corporate suicide and with their current market position, it would only hurt them. Also think of this - Nvidia is venturing into other tech sectors that they stand to make big money and breakthroughs. Would they really want to jepordize that as well?

If this was all about branding, then yes, i would have prefered that nvidia just come out with greater details on GPP, but why bother? People have already made up their minds on how they feel about GPP. Nvidia knows that no matter what they say people will pick a side and will most likely pick whatever side they were already on. AMD fans would not just suddenly believe nvidia even if they came out with the truth. People are very polarized when it comes to their GPU choice, just like politics.
 
Would it be fair to say that nvidia might have went to these companies and said "hey we really dont want similar branding, package, and card design shared with AMD cards. Either change the design of AMD cards (which yeah if this is the route they took, then massive dick move on nvidias part) or come up with new branding for our cards" In which case <insert AIB> says "well we dont want to ditch the "gaming" name but we dont want to associate our high end gaming name with the lower performing cards, so we'll give the gaming name to nvidia and come up with something new for AMD"

I would really hope this is what happened. Because i dont believe nvidia would be dumb enough to go to AIBs and say "hey, you can no longer sell AMD cards if you sell ours" . This would be corporate suicide and with their current market position, it would only hurt them. Also think of this - Nvidia is venturing into other tech sectors that they stand to make big money and breakthroughs. Would they really want to jepordize that as well?

If this was all about branding, then yes, i would have prefered that nvidia just come out with greater details on GPP, but why bother? People have already made up their minds on how they feel about GPP. Nvidia knows that no matter what they say people will pick a side and will most likely pick whatever side they were already on. AMD fans would not just suddenly believe nvidia even if they came out with the truth. People are very polarized when it comes to their GPU choice, just like politics.

When a company doesn't want to explain a program to clear any misconceptions about it and threatens to cut off Kyle if he publishes the article, then yeah that program was shady as hell and likely it's illegal or likely to not pass a sniff test if the government does some digging on it. So you might say people made up their minds already but that is because Nvidia refused to explain their side, so that is Nvidias fault and no one elses. The only person looking polarized is you in these last few posts as you keep looking to make excuses to why it was ok for Nvidia to try to screw over the gamers and AMD, heck it's the same things rape victims do to understand why that happened to them.
 
Would it be fair to say that nvidia might have went to these companies and said "hey we really dont want similar branding, package, and card design shared with AMD cards. Either change the design of AMD cards (which yeah if this is the route they took, then massive dick move on nvidias part) or come up with new branding for our cards" In which case <insert AIB> says "well we dont want to ditch the "gaming" name but we dont want to associate our high end gaming name with the lower performing cards, so we'll give the gaming name to nvidia and come up with something new for AMD"

I would really hope this is what happened. Because i dont believe nvidia would be dumb enough to go to AIBs and say "hey, you can no longer sell AMD cards if you sell ours" . This would be corporate suicide and with their current market position, it would only hurt them. Also think of this - Nvidia is venturing into other tech sectors that they stand to make big money and breakthroughs. Would they really want to jepordize that as well?

If this was all about branding, then yes, i would have prefered that nvidia just come out with greater details on GPP, but why bother? People have already made up their minds on how they feel about GPP. Nvidia knows that no matter what they say people will pick a side and will most likely pick whatever side they were already on. AMD fans would not just suddenly believe nvidia even if they came out with the truth. People are very polarized when it comes to their GPU choice, just like politics.
If they had said "hey, your branding is getting ridiculous, pick a tier and use the gaming branding for that. Don't use it for these lower-end cards, or these enthusiast/extreme parts, and btw we'd appreciate it if you were consistent with our competition as well" then I would be 100% okay with it. Instead it appears that they said "hey, consumers are stupid and are buying our competitors' products because you're using the same branding. Please reserve your 'gaming' brand for our products and find something else for our competitors," which I'm not okay with. If they had clarified what they actually asked of them, I might have felt differently, but they didn't even try once.
 
When a company doesn't want to explain a program to clear any misconceptions about it and threatens to cut off Kyle if he publishes the article, then yeah that program was shady as hell and likely it's illegal or likely to not pass a sniff test if the government does some digging on it. So you might say people made up their minds already but that is because Nvidia refused to explain their side, so that is Nvidias fault and no one elses. The only person looking polarized is you in these last few posts as you keep looking to make excuses to why it was ok for Nvidia to try to screw over the gamers and AMD, heck it's the same things rape victims do to understand why that happened to them.

nice reach there bud with the rape apologist strawman, real classy.

and i wasn't aware the i was the only one thats apparently polorized when it comes to GPU/CPU choices. You make it sound like there isn't and hasn't been some GPU/CPU branding war between fans for decades.
 
Back
Top