And this is a clear 1st Amendment issue. AMD comes out with the RX 600 or whatever for gaming, creates a marketing package with demos, benchmarks, etc. about gaming. But AMD partners that are also GPP members can in no way use the materials from AMD to talk about the RX 600's gaming capabilities? Totally and complete unenforceable and a clear 1st Amendment problem that's beyond obvious. Unless those GPP partners signed an agreement that SPECIALLY said they can't use AMD marketing and then that gets more into anti-trust.
Not sure understanding what the intention of the GPP is.
There claim is to want to have "clear" branding.
They don't care if "Asus" or some other partner links to ATI marketing material on their website. Or includes ATI marketing jargon on the BACK of a product box.
They want partner Marque Brand names to be NV product only.
So if Dell sells a machine marketed as a gaming machine... the only option for GPU would be NV. They are free to sell ATI product in their NON-gaming product lines and talk about gaming performance all they want. But their marque Gaming lines CAN NOT use AMD product as per the GPP contract.
Yes this IS an anti trust issue.... however as Kyle seems to be saying the OEMs are to scared to go against NV on this... cause lets face it most hard core gamers would laugh at a OEM with a high end gaming line that was AMD only. No one is willing to harm their NV relationship.
This is very much like what Intel did to their partners back when AMD was just starting to tear things up. They forced them to sign very much the same type of contracts so they could slap "Intel inside" stickers on their boxes. No contract no sticker... confused customers... lower sales. So what did OEMS do back then... they agreed to only sell AMD cpus in their less then top of the line machines and got their stickers.
It sounds like this program is still in its infancy a bit... but the similarities are striking. OEMS do not bite the hands that feed them even when those hands start petting them in uncool ways, they still need to eat.