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Here is a primer on Google’s new ad blocker, which will debut this month. Chrome’s in-built blocker will revolve around the Safe Browsing service, a list of malicious websites, and EasyList and EasyPrivacy blocklists. Notifications will alert users when an ad is blocked, and why.
It will be interesting keep an eye on this and see whether Chrome’s new built-in ad blocker will be enough to have any effect on the number of users who install ad blockers. In an ideal situation, the Better Ads Standards will remove enough pain-points for users to accept the remaining ads and don’t be tempted/reminded to install a third-party ad blocker that blocks all online advertising.
It will be interesting keep an eye on this and see whether Chrome’s new built-in ad blocker will be enough to have any effect on the number of users who install ad blockers. In an ideal situation, the Better Ads Standards will remove enough pain-points for users to accept the remaining ads and don’t be tempted/reminded to install a third-party ad blocker that blocks all online advertising.