Here’s How Google Chrome’s New Ad Blocker Works

Megalith

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Here is a primer on Google’s new ad blocker, which will debut this month. Chrome’s in-built blocker will revolve around the Safe Browsing service, a list of malicious websites, and EasyList and EasyPrivacy blocklists. Notifications will alert users when an ad is blocked, and why.

It will be interesting keep an eye on this and see whether Chrome’s new built-in ad blocker will be enough to have any effect on the number of users who install ad blockers. In an ideal situation, the Better Ads Standards will remove enough pain-points for users to accept the remaining ads and don’t be tempted/reminded to install a third-party ad blocker that blocks all online advertising.
 
Google wants you to use their built in ad blocker that blocks some ads but lets others in to make it "tolerable". They figure this would be enough to get you to ditch your third party ad blocker. Ain't happening dude, I want none of them sons a bitches. Ads have long went past the point of being obnoxious eons ago to the point of invading every facet of life. Ads are vampires, they thrive to suck the life out of you, and have created the zombies of the world. Ads can burn in hell.
 
The single worst offender is YouTube, and I'll wager Google isn't going to be blocking those adds. So I don't think so.
 
Looks like all it does is block annoying ads like video and popups. I doubt this will give anyone a reason to turn off their current third-party ad blocker except for sites they wish to support.
 
I'd like an adblocker function that only stops full page ads that some sites puts up before getting entrance to the main page. That just makes me leave altogether and do something else instead...
 
Most annoying ad to me is when they completely block access to either a site or video until the ad finishes.

Ads should compliment a site, not take it over. If web was consumed linearly like TV is, then I would get ads that interrupt. But the Internet is consumed in small chunks and to me the most obtrusive get in the way from being able to quickly move from site to site.
 
All I want from Chrome is the ability to disable that god damned download bar at the bottom once and for all so it does NOT appear when a download is started.

Do that, Google, and I'll use Chrome more often. Don't do it, kiss my ass. :D

<and no, having to resort to using an addon or extension to make it happen is not an acceptable solution, it never has been>
 
All I want from Chrome is the ability to disable that god damned download bar at the bottom once and for all so it does NOT appear when a download is started.

Do that, Google, and I'll use Chrome more often. Don't do it, kiss my ass. :D

<and no, having to resort to using an addon or extension to make it happen is not an acceptable solution, it never has been>

That is an oddly specific and strange thing to hate on. But to each their own.
 
All I want from Chrome is the ability to disable that god damned download bar at the bottom once and for all so it does NOT appear when a download is started.

Do that, Google, and I'll use Chrome more often. Don't do it, kiss my ass. :D

<and no, having to resort to using an addon or extension to make it happen is not an acceptable solution, it never has been>
I don't mind the notification that a download has started. I would like a cancel and delete option though as too often a link downloads something instead of viewing it.

But full page ads that dim out content? Those can f#*& right off forever. Oh, and mid stream video ads are rage inducing.
 
That is an oddly specific and strange thing to hate on. But to each their own.

Correct, but it doesn't need to be there, it doesn't need to appear in the manner it does, taking up the entire bottom chunk of the window being drawn, it doesn't need to STAY there forever till you as the user manually have to go close it, etc. It serves no useful purpose - the user knows when they start a download, they don't need to be reminded of it or alerted to it when they initiate it.

It's as fucking irritating as going somewhere to make a payment and you click Yes, then it asks you if you want to continue with the transaction, you click Yes again, then it asks is the balance correct, Yes again, then Yes again for something else, and so on.

We're not children, technology should stop treating us like we are and those creating the technology should too.
 
I used to think I could be ok with 'minimally intrusive advertising' until Google started serving crypto mining ads and Outbrain/Taboola started showing disgusting animal fighting and dentistry links... no thanks.
 
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