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Despite getting thrashed by critics, Netflix’s first tentpole production, “Bright,” ended up being quite the hit: while it barely managed 26% on Rotten Tomatoes, 86% of the site's audience rated it positively. The movie also drew over 11 million viewers, cementing a sequel. Netflix says this is proof that movie critics don’t matter as much anymore.
“Critics are an important part of the artistic process, but [they are] pretty disconnected from the commercial prospects of a film,” chief content officer Sarandos said. “[Film critics] speak to specific audiences who care about quality, or how objectively good or bad a movie is—not the masses who are critical for determining whether a film makes money.”
“Critics are an important part of the artistic process, but [they are] pretty disconnected from the commercial prospects of a film,” chief content officer Sarandos said. “[Film critics] speak to specific audiences who care about quality, or how objectively good or bad a movie is—not the masses who are critical for determining whether a film makes money.”